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SafeMotos: Scaling up Innovations in African Ride Hailing

Darren Meister ; Ramasastry Chandrasekhar

Reference: IVEY-9B20M182-E
Year: 2018
Number of pages: 11
Geographic Setting: Rwanda
Publication Date: Oct 28, 2020
Fecha de edición: Oct 28, 2020
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Transportation and Warehousing;

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Description

In April 2018, the two co-founders of SafeMotos, a motorcycle taxi service in Rwanda, in Central Africa, were examining their expansion plan. Their start-up had not yet become profitable, but they were already making plans to expand into the neighbouring

Learning Objective

The case can be used in graduate-level courses on innovation and entrepreneurship. After working through the case and assignment questions, students will be able to do the following: ·Evaluate the growth plan developed by the co-founders of a ride haili

Keywords

Disruptive innovation scalable business models