Shanghai Zhangjiang Hi-Tech Park Development Co., Ltd.
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Reference: HBS-411081-E
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Year: 2006
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Number of pages: 20
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Geographic Setting: China
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Publication Date: Mar 1, 2011
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Fecha de edición: May 2, 2012
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Source: HBSP (USA)
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Type of Document: Case
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Industry Setting: Industrial design;Real estate development
This case is about the establishment, growth, and direction of the Shanghai Zhangjiang Hi-Tech Park ("Zhangjiang Park"), which is located in the Pudong New Area of Shanghai. Considered to be one of the most competitive hi-tech industry clusters in China, the combined business strategy of Shanghai Zhangjiang Hi-Tech Park Development Co., Ltd. ("Zhangjiang Hi-Tech"), a key operator of Zhangjiang Park, included real estate development, hi-tech investment, and integrated services. As of the time of the case, members of the Board of Directors of Zhangjiang Hi-Tech were faced with open questions such as how Zhangjiang Park would be able to maintain its sustainable competitiveness in comparison with other hi-tech and industrial parks in China. Board members were also concerned with how Zhangjiang Hi-Tech would be able to meet the needs of both capital market and regional development.