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Sombrero: Proposed Fruit Juice Outlet

Accounting and Control, Entrepreneurship, Strategy

Reference: IVEY-9B09B001-E
Year: 2003
Number of pages: 3
Geographic Setting: United Arab Emirates
Publication Date: Jan 12, 2009
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Accommodation & Food Services;

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Description

An entrepreneur must decide whether to proceed with the business plan for his startup business. This mini case exercise presents all startup costs to open a fruit juice outlet in a mall in Al Ain, Abu Dhabi Emirate, United Arab Emirates.

Keywords

Costs Customer profitability Profitability analysis startups