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StyleSeat
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Reference: SGSB-SM-295-E
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Year: 2018
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Number of pages: 9
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Geographic Setting: Califirnia; USA
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Publication Date: Feb 2, 2018
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Source: Stanford Graduate School of Business (USA)
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Type of Document: Case
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Industry Setting: beauty; health and wellness; technology
Description
Melody McCloskey, founder and CEO of StyleSeat, discusses the earliest stages of her hair-appointment booking platform, from bootstrapping to fundraising, from a potential business model pivot to potential obstacles in the future.
Learning Objective
Understand more about the women’s health and beauty industry, and how to create a platform connecting consumers with hair stylists, with pros and cons for various different business models and approaches.