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    Teaching Note for StyleSeat

    Foster, George ; Lehman, Cameron

    • Reference: SGSB-SM-295TN-E

    • Year: 2018

    • Number of pages: 3

    • Geographic Setting: California; USA

    • Publication Date: Feb 2, 2018

    • Source: Stanford Graduate School of Business (USA)

    • Type of Document: Teaching Note

    • Industry Setting: beauty, health and wellness, technology

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    Description

    Melody McCloskey, founder and CEO of StyleSeat, discusses the earliest stages of her hair-appointment booking platform, from bootstrapping to fundraising, from a potential business model pivot to potential obstacles in the future.

    Learning Objective

    Understand more about the women’s health and beauty industry, and how to create a platform connecting consumers with hair stylists, with pros and cons for various different business models and approaches.

    Keywords

    digital hairstyling Marketplace small business owner Women