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    The Transformation of Mudo

    Mayo, Anthony J. ; Cekin, Esel ; Celik, Cigdem

    English , Spanish

    • Reference: HBS-416015-E

    • Number of pages: 25

    • Geographic Setting: Turkey

    • Publication Date: Oct 21, 2015

    • Fecha de edición: Sep 1, 2016

    • Source: HBSP (USA)

    • Type of Document: Case

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    Description

    After 16 years in management consulting, Bar Karakulluk u left to become the CEO of Mudo in 2012, one of the best-known names in Turkey's retail industry. She was tasked with leading Mudo's transition from a family business to a more institutionalized, corporate structure and ensuring a smooth handover of the company from the first to the second-generation owner. As CEO, she makes a series of difficult decisions to transform the company. She develops a new performance management system, reengineers most of the operations, and replaces 80% of the management team including several C-level executives. Two years later, the impact on operations is positive, however the company's profitability continues to struggle. Karakulluk u must decide how best to move forward. While the founder seeks rapid and opportunistic growth, Karakulluk u believes that the company should stabilize its cost structure and limit expansion plans.

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    Keywords

    Change management Efficiency Emerging markets Family businesses Growth Growth strategy Improving performance Leadership Organizational culture Performance management Retail Transformations