Tingvong Homestay: The First Homestay in Dzongu

  • Reference: IVEY-W24961-E

  • Year: 2020

  • Number of pages: 10

  • Geographic Setting: India

  • Publication Date: Sep 1, 2021

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Industry Setting: Accommodation & Food Services

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Description

Dupden Lepcha started Tingvong Homestay, the first homestay in the remote Dzongu region of Sikkim, India, when the region was opened for tourism in 2006. Initially, the response to Dupden’s homestay was good, improving Dupden’s financial position and earn

Learning Objective

The case is designed for use in undergraduate-level courses on entrepreneurship, marketing, business ethics, or corporate social responsibility. The special focus of the case is on resolving the ethical and moral dilemma of self-preservation versus commun

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Keywords

destination marketing e-communication ecotourism homestay small business