Description
In September 2017, Uber Technologies Inc. hired a new chief executive officer with instructions to prepare the company for an initial public offering and repair its internal culture and reputation. By the end of 2019, however, the company’s past wrongdoin
Learning Objective
This case is suitable for undergraduate- and graduate-level courses on general strategy, corporate social responsibility, or business ethics. The case investigates wrongdoing in both a market and non-market context, and the influence of wrongdoing on the