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Visteon (A)

Boulent, M. ; Palencia, Luis ; Rahnema Alavi, Ahmad

Reference: C-721-E
Year: 1997
Number of pages: 13
Geographic Setting: España
Publication Date: Oct 30, 2002
Source: IESE (España)
Type of Document: Case

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Description

In 1997, the Visteon management has to decide on the pricing of a door panel (DP) to be manufactured for the Nissan Almera. The company information system is used as a base for the pricing decision. The case explains the pricing process used.

Learning Objective

Introduce concepts of relevant costs for pricing decision in the automotive industry context.

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Visteon (A)

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