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Vivace Logística, S.A.

Reference: E-59-E
Year: 2001-2002
Geographic Setting: España
Publication Date: Jul 25, 2003
Source: IESE (España)
Type of Document: Case

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Description

An experienced manager decides to set up a new logistics company. He gets financial support from some friends. One of his problems is deciding whether to focus the business on growth, or to consider it as an attractive activity in a business portfolio.

Learning Objective

Launching a new company.