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Wayfair

Rayport, Jeffrey ; Ma, Susie L. ; Preble, Matthew

Reference: HBS-819045-E
Year: 1996
Number of pages: 27
Geographic Setting: Massachusetts;United States
Publication Date: Jan 4, 2019
Fecha de edición: Apr 13, 2021
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Retail trade

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Description

In 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home categor

Keywords

Analytics Business growth Decision making Entrepreneurship Growth Innovation Inventions Marketing Operations Operations and processes Strategy Technology