3M Health Care

  • Reference: IVEY-9B04D008-E

  • Year: 2003

  • Number of pages: 12

  • Geographic Setting: Canada

  • Publication Date: Jan 4, 2011

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Industry Setting: Health Care Services;

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Description

A summer intern student at 3M Health Care must analyze the health care division’s logistics systems and report her findings to the vice president of 3M Health Care Markets. The vice president is most interested in the recommendations for the proposed changes to the existing method of distributing products to Canadian hospitals. This case provides sufficient information for students to assess the quantitative and qualitative issues relating to direct distribution versus maintaining a current supply chain structure of using value-added resellers.

Learning Objective

This case asks students to provide recommendations on 3M Health Care’s distribution strategy. It deals with distribution, disintermediation, supply chain cost analysis, and the health care sector.

Keywords

Distribution Hospitals Logistics Sales strategy