Ivey Business School (Canada)
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Shrimp Farming in Ecuador
David W. ConklinCase IVEY-9A97H005-EStrategyThe primary decision maker operated an extensive shrimp farming business in Ecuador. The shrimp value chain consisted of many activities that culminated in the preparation of a wide variety of frozen appetizers and dinners. In order to increase profitability, the company faced the challenges of moving up the value chain. Meanwhile, global consumption of shrimp value-added products was increasing rapidly. Foreign food processors and retailers had ...Starting at €8.20
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Shrimp Farming in Ecuador (Spanish version)
David W. ConklinCase IVEY-9A97HS05StrategyEl principal protagonista de esta caso, operaba un extenso criadero de camarones en Ecuador. La cadena de valor de la producción de camarones consistía en varias actividades que culminaban en la preparación de una amplia variedad de aperitivos y comidas congeladas. Para incrementar las ganancias, la compañía enfrentó el desafío de moverse aguas arriba en la cadena de valor. Mientras tanto, el consumo global de productos con valor agregado de cama...Starting at €8.20