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Making Waves in Rural Kenya
Sebastian Herrmann; Glenn Brophey; Denyse Lafrance-HorningCase IVEY-9B09A015-EEntrepreneurship, Marketing, StrategyThe developers of a simple, inexpensive, locally produced rain water harvesting system tackle the social marketing issues in the undeveloped market of rural Kenya. The benefits of the product are obvious but the poverty levels and entrenched traditions create significant and unique marketing challenges.Starting at €8.20
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LifeBank Nigeria
Trelstad, Brian; Armerding, Pippa Tubman; Lawal, WaleCase HBS-321082-EKnowledge and CommunicationThe aspiration of addressing maternal deaths in Nigeria, which were mostly caused by blood shortages, led Temie Giwa-Tubosun to found LifeBank in 2015. LifeBank developed an online platform that enabled hospitals to connect and purchase blood from local blood banks and fulfilled those orders through an around the clock team of dispatch riders. Over the years, LifeBank delivered a range of essential medical products including blood, medical oxygen...Starting at €8.20