IESE (España)
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Banco Magyar
Cardona Soriano, PabloCase FH-634Leadership and People ManagementEl Banco Magyar es el nombre ficticio de uno de los tres bancos que había resultado de la división del Banco Central de Hungría. Pocos años después, es comprado por un banco americano y éste envía a uno de sus analistas para dirigir el banco en Hungría. Este caso sirve de introducción al curso de Dirección de Personal y da pie a hablar de las diferencias entre la función directiva y la función técnica.Starting at €8.20
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Driving Digital Transformation at the DBS Bank
Káganer, Evgeny; Gregory, Robert Wayne; Codrean, CatalinCase SI-195-EFinance, Information Technologies, Innovation and ChangeDBS, the largest bank in Southeast Asia, embarked on a journey of digital transformation in late 2013. In parallel with creating a new organizational unit called Digibank to spearhead the bank's expansion into new markets, the bank launched the Digital Mindset program to help change the company from within. This case, set in 2015, outlines the key moments of the transformational journey and describes the strategy taken by the new CEO to improve t...Starting at €8.20
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The KLM Approach to Alliances
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarCase SM-1530-EStrategyWhen it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, ...Starting at €8.20
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Kantha Bopha Children's Hospitals: Dr. Beat Richner's Lifework
Olivares, Ignacio; Kase, KimioCase SM-1548-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementDr. Beat Richner, a 62-year-old Swiss pediatrician, set up children's hospitals in 1991 at the behest of the Cambodian King after the devastation brought about by the civil war. By 2009 he has managed to open and run four of them, both in Phnom Penh and Siem Reap. They are almost entirely dependent on private donations, which, collected through his cello concerts and the Kantha Bopha Foundation, largely come from Europe and other parts of the wo...Starting at €8.20
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Magyar Bank
Cardona Soriano, PabloCase FH-634-ELeadership and People ManagementBanco Magyar is the fictitious name of one of the three banks resulting from the split-up of the Hungarian Central Bank. A few years later the bank is acquired by an American institution, which sends one of its analysts to manage the Hungarian subsidiary. This case serves as an introduction to the Personnel Management course and provides material for discussion of the differences between the managerial role and the role of the specialist.Starting at €8.20
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Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Stremersch, Stefan; Camacho, NunoCase M-1286-EMarketingSet in late 2011, this case study enables the discussion of a bank's possibilities to develop new business amid drastic technological and macroeconomic changes promising to revolutionize the whole payment value chain. In particular, several emerging technologies - such as near-field communication (NFC) - promised to turn mobile payments into a trillion-dollar industry in a period of less than five years. The case invites students to step into the...Starting at €8.20
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Sinpasa (A)
Pons, J. M.; Segarra, José Antonio; Vila, VictorianoCase M-1016MarketingEl nuevo jefe de ventas de la zona norte de España de una empresa de suministros de papelería técnica se plantea cómo preparar su entrada a la vista de unos pobres resultados.Starting at €8.20
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Exportflowers BV
Zantinga J.Case P-653-EService and Operations ManagementA small export company in the Dutch cut flower industry finds itself confronted with a series of demands from a large UK supermarket. Issues include channel integration and control, the types of risks encountered in this type of industry, as well as purchasing policies at an auction center and large company. The case includes a description of the Dutch Auction System as used in the flower trade. A video can be supplied through the Flower Bureau i...Starting at €8.20
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Endemol Entertainment
Lupo D.; Mendez M.; Rahnema Alavi, AhmadCase F-736-EFinanceThis case deals with financial analysis of a fast growing company. It highlights the relationships between the firm´s growth rate and its short-term financial needs.Starting at €8.20