HBSP (USA)
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Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission
Applegate, Lynda M.; Piccoli, GabrieleCase HBS-810140-EEntrepreneurshipAtlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer satisfaction and employee engagement.Starting at €8.20
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Hygeia Group: Delivering Quality Care in Nigeria
Higgins, Robert F.; Kuye, Ifedayo O.Case HBS-817088-EEntrepreneurshipFola Laoye is the Group Managing Director of Hygeia Group, a Nigerian healthcare insurer and provider, and she is deciding on the optimal strategy to grow the provider arm of her business. Hygeia Group was founded in the 1980s by her physician parents, and although operating a healthcare company in Nigeria offered challenges particularly in human resources and infrastructure, by 2011, it had expanded to include three hospital and clinic sites and...Starting at €8.20
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Tolaram: Innovating in Africa
van Bever, Derek C.M.; Ojomo, EfosaCase HBS-317013-EEntrepreneurshipTolaram is a Singaporean company that began operations selling textiles in Nigeria in the 1970s. Executives and brothers, Haresh and Sajesh Aswani, however saw an opportunity to create an instant noodle market in the country. In 1988, they began importing Indomie noodles. But in order to truly target the local market, Tolaram decided to build manufacturing and distribution capabilities in Nigeria at time when conventional wisdom advised against i...Starting at €8.20