IESE (España)
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Promoción y carrera dual (A)
Chinchilla, Nuria; Poelmans, StevenCase FH-718Leadership and People ManagementEl caso explica la difícil decisión que debe tomar un matrimonio de trasladarse a un país lejano, que implica para la esposa el abandono de su trabajo y de sus posibilidades de promoción y carrera.Starting at €8.20
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Promoción y carrera dual (B)
Chinchilla, Nuria; Poelmans, StevenCase FH-719Leadership and People ManagementSe explica el desenlace del problema que se presenta en el caso A.Starting at €5.74
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Seguros Saniplan contra Joan Cots (A)
Poelmans, StevenCase FH-707Leadership and People ManagementVolviendo del almuerzo, José Sánchez, director comercial de Seguros Saniplan, se encuentra con una desagradable sorpresa esperándole: una copia de un correo electrónico que ha enviado uno de sus mejores jefes de ventas de área, Joan Cots, a todos sus vendedores, anunciando la supresión de la prima por objetivos en ese trimestre y su propia dimisión. Sánchez habla con el colaborador más directo de Cots y con el médico de la compañía, y descubren q...Starting at €8.20
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Seguros Saniplan contra Joan Cots (B)
Poelmans, StevenCase FH-714Leadership and People ManagementTras diez meses de inactividad y una terapia intensiva, Joan Cots se recupera y prepara su reincorporación a la empresa. El director de RR.HH., Josep Serrano, le ofrece una función mucho más baja, sin responsabilidades directivas, y un salario también más bajo. Joan Cots no está muy satisfecho con esta situación, ya que tiene constancia de antiguos empleados que se habían recuperado de un accidente o un infarto y volvían a su salario anterior. Es...Starting at €5.74
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Individual and corporate stress management in spain: causes of managerial stress and ways to deal with it
Chinchilla, Nuria; Poelmans, StevenTechnical Note FHN-324-ELeadership and People ManagementStarting at €8.20
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Gas Natural: Improving the Profitability of Servigas (Portuguese Version, Portugal)
Guitart, Iván; Rocha e Oliveira, PauloCase M-1234-PPMarketing, Service and Operations ManagementMarta Muriel has recently been promoted to director of residential natural gas service with the mandate of boosting profits for the company's home maintenance services, Servigen. She and her team have designed four measures, among others, that involve a trade-off between cost reduction and improvements in service quality. Now she has to decide which ones to actually implement based on their impact on the company's bottom line.Starting at €8.20
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Plan Estratégico de Turismo de Barcelona 2015: Reeditar el efecto de las olimpiadas de Barcelona 92
Campoy, David; García Pont, Carlos; Rocha e Oliveira, PauloCase M-1293Marketing, Service and Operations Management, StrategyEl tema central de este documento es la definición de los elementos clave que deben formar parte del Plan Estratégico de Turismo de Barcelona 2015. En él se repasa la historia de la estrategia turística de Barcelona, centrándose en los Juegos Olímpicos de 1992 y sus repercusiones en el sector turístico. Con ello se pone de relieve el estrecho vínculo entre el negocio del deporte y la táctica de posicionamiento estratégico de la ciudad y se subray...Starting at €8.20
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Google AdWords: Developing and Growing the Spanish Market
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosCase M-1239-EInformation Technologies, Knowledge and Communication, MarketingGoogle is the largest advertising space seller in the world. Its flagship product is the "sponsored links" ads on its search result page, regardless of how hard it is to take full advantage of them. These links are sold primarily through the Google Adwords site, with the support of a sales team.The challenge facing this business organization is complicated as it figures out how to boost sales of a seemingly simple product with such a diverse clie...Starting at €8.20
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Family-responsible Policies: A concern for Spanish companies
Poelmans, Steven; Chinchilla, NuriaTechnical Note FHN-330-ELeadership and People ManagementThis note reports the results of a study carried out in Spain on family-friendly practices, policies and programs in companies.Starting at €8.20
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Menta (A). Managing Temporary Workers
Novell V.; Poelmans, StevenCase DPO-49-ELeadership and People ManagementWhen Valeri Novell is assigned by his employer, DMR Consulting (an IT consulting company) as an outsourced consultant to the Spanish telecommunications firm Menta, he is surprised by the youth and lack of organization of "his" team of temps. He soon detects that some of the temps have their own desk and computer, while others do not seem to have a specific assigned PC. While some of the workers seem to work very hard, some others tend to take a l...Starting at €8.20