HBSP (USA)
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Unlocking the Wealth in Rural Markets
Kapur, Mamta; Dawar, Sanjay; Ahuja, Vineet R.Article HBS-R1406J-EIn India and other large emerging economies, rural markets hold great promise for boosting corporate earnings. Companies that sell in the countryside, however, face poor infrastructure, widely dispersed customers, and other challenges. To better understand the obstacles and how to overcome them, the authors--researchers with Accenture--conducted extensive surveys and interviews with Indian business leaders in multiple industries. Their three-year...Starting at €8.20
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Who Killed Bhavani Manjula--A Story of Microfinance in Andhra Pradesh (A)
Rangan, V. Kasturi; Lee, KatharineCase HBS-508021-EFinanceStarting at €8.20
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Who Killed Bhavani Manjula--A Story of Microfinance in Andhra Pradesh (B)
Rangan, V. Kasturi; Lee, KatharineCase HBS-510027-EMarketingThe (B) case updates the readers on the outcome of the situation described in the (A) case. It provides data on the growth of microfinance in the region. It introduces the possibility of tighter regulation on the industry through the passage of a "microfinance" bill.Starting at €5.74