HBSP (USA)
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Waze Connected Citizens Program
Weiss, Mitchell B.; Davies, AlissaCase HBS-817035-EEntrepreneurshipDi-Ann Eisnor, Director of Growth at Waze, founded the company's Connected Citizens Program (CCP), a data-sharing partnership that provided officials with traffic incident and congestion data in exchange for data on anticipated road closures, re-routing, etc. Since 2015, her program had enabled officials in Kentucky and elsewhere to share more reliable traffic information more quickly with drivers. Amidst limited resources, her free program had b...Starting at €8.20