HBSP (USA)
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Horst Dassler, Adidas, y la comercialización del deporte
Jones, Geoffrey G.; Norris, Michael; Kim, SophiCase HBS-316S09EntrepreneurshipEl caso se centra en la carrera de Horst Dassler, el hijo del fundador del fabricante de calzado deportivo con sede en Alemania Adidas. Los orígenes de la firma estaban en los años de entreguerras, y se elevó a la prominencia pública después de que proporciona picos de la famosa velocista afroamericano en los Juegos Olímpicos de 1936 en Berlín. Desde la década de 1950, Horst cultivó relaciones con los atletas y las federaciones nacionales para ex...Starting at €8.20
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Bernd Beetz: Creating the New Coty
Jones, Geoffrey G.; Kiron, DavidCase HBS-808133-EEntrepreneurshipConsiders the creation of one of the world's largest beauty and fragrance companies by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. The case opens with the creation of a new Russian subsidiary in the wake of the global financial crisis, and examines how a virtually new company was created over the previous years. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of de...Starting at €8.20
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Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism
Jones, Geoffrey G.; Lubinski, ChristinaCase HBS-811060-EEntrepreneurshipThis case examines the management of home and host country risk by Beiersdorf during the interwar years. It can be used both in business history courses and more generally to teach political risk management by multinational corporations. Beiersdorf, a German personal products company, expanded globally before 1914, but had its foreign factories and intellectual property expropriated during World War 1. After 1919 ceo Willy Jacobson rebuilt the in...Starting at €8.20
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Big to Small: The Two Lives of Barry Nalls, Teaching Note
Wasserman, NoamTeaching Note HBS-812005-EEntrepreneurshipTeaching Note for 808167.Starting at €0.00
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Resuscitating Monitter
Edelman, Benjamin; Sun, WeiCase HBS-915027-EEntrepreneurshipAfter a Twitter API change and policy change block his fledling startup, solo entrepreneur Alex Holt evaluates his options. Should he double-down with a major investment in new servers, rewriting his app from scratch, and charging users for a service that had prided itself on being free? Or give up and admit defeat? Was there any middle ground?Starting at €8.20
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Bernd Beetz: Creating the New Coty, Teaching Note
Jones, Geoffrey G.Teaching Note HBS-810016-EEntrepreneurshipTeaching Note for [808133].Starting at €0.00
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OpenIDEO
Lakhani, Karim R.; Fayard, Anne-Laure; Levina, Natalia; Pokrywa, Stephanie HealyCase HBS-612066-EEntrepreneurship, Innovation and Change, StrategyThe case describes OpenIDEO, an online offshoot of IDEO, one of the world's leading product design firms. OpenIDEO leverages IDEO's innovative design process and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and OpenlDEO processes using real-world project examples. For IDEO this includes the redesign of Air New Zealand's long haul flights. For OpenIDEO this includes increasing bone marrow dono...Starting at €8.20
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OpenIDEO, Teaching Note
Lakhani, Karim R.; Fayard, Anne-Laure; Levina, Natalia; Friar, GretaTeaching Note HBS-615055-EEntrepreneurship, Innovation and Change, StrategyTeaching note for case 612066.Starting at €0.00
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KangaTech
Lakhani, Karim R.; Ferguson, Patrick J.; Fleischer, Sarah; Hyun Paik, Jin; Randazzo, StevenCase HBS-619049-EEntrepreneurshipOn a warm January afternoon in 2019, Steve Saunders, Dave Scerri, Carl Dilena, and Nick Haslam (see Exhibit 1 for biographies), co-founders of KangaTech, wrapped up the latest round of discussions about the future direction of their sports-technology start-up. Focused on injury prediction and prevention in elite sport, the Melbourne, Australia-based KangaTech prepared to launch a new model of their core product, an integrated exercise frame and ...Starting at €8.20
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Horst Dassler, Adidas, and the Commercialization of Sport
Jones, Geoffrey G.; Norris, Michael; Kim, SophiCase HBS-316007-EEntrepreneurshipThe case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for the famous African-American sprinter in the 1936 Berlin Olympics. From the 1950s Horst cultivated relationships with athletes and national associations to expand his sports apparel business and develop sports sp...Starting at €8.20