HBSP (USA)
-
Zebra Medical Vision (Spanish version)
Greenstein, Shane; Gulick, SarahCase HBS-620S05EntrepreneurshipWhat should they do next at Zebra? Should they work on the accuracy of the already-developed algorithms, or continue to develop many new tools? If they chose to develop new products, which applications should they address? And how should they go to market?Starting at €8.20
-
Primedic-Providing Primary Care in Mexico
Hamermesh, Richard G.; Cuellar, Regina Garcia; Margulies, LaurenCase HBS-811040-EEntrepreneurshipPrimedic is a Mexican start-up that aims to deliver affordable primary and preventative healthcare to those at the base of the economic pyramid. The company is about to exhaust its first round of venture capital funding, and the business model has yet to gain traction. How should the business model be changedm and should the venture capitalists continue to fund the company?Starting at €8.20
-
salaUno: Eliminating Needless Blindness in Mexico
Hamermesh, Richard G.; Cuellar, Regina Garcia; Moy, ValeriaCase HBS-814041-EEntrepreneurshipIn May 2013 the co-founders and co-CEOs of salaUno, Javier Okhuysen and Carlos Orellana, were encouraged by the results of their fledgling start-up. salaUno was founded as a for-profit enterprise in order to have the capital needed for rapid growth and to fulfill its mission of Eliminating Needless Blindness in Mexico. salaUno had grown from doing 75 cataract surgeries in its first month of operation to a high of 388 surgeries 21 months later. Th...Starting at €8.20
-
Growth Hacking at Bazaart (B)
Bussgang, Jeffrey J.; Preble, MatthewCase HBS-815077-EEntrepreneurshipGrowth Hacking at Bazaart (B)" provides a brief update of what has transpired at Bazaart since the timing of "Growth Hacking at Bazaart (A).Starting at €5.74
-
LabCDMX: Experiment 50
Weiss, Mitchell B.; Miguel, Maria FernandaCase HBS-817031-EEntrepreneurshipThere were probably 30,000 public buses, minibuses, and vans in Mexico City. Though, in 2015, no one knew for certain since no comprehensive schedule existed. This was why el Laboratorio para la Ciudad (or LabCDMX) had spawned an effort to generate a map of the labyrinth system that provided an estimated 14 million rides a day. Gabriella G mez-Mont, the Lab's founder and director, had led her team in a project to crowd-source the routes from vol...Starting at €8.20
-
A Financial Perspective (Spanish version)
Segel, Arthur I; Chu, Michael; Herrero, Gustavo A.Case HBS-208S15EntrepreneurshipPatrimonio Hoy, a program targeting the housing needs of low-income families launched by CEMEX, a major Mexican corporation and a leading global cement company, has gone from a market research project to a highly visible initiative in 22 cities and has earned public recognition. The president of Cemex North America must decide whether it is corporate social responsibility or a new business line. In the process, it allows analysis of the Patrimoni...Starting at €8.20
-
The Future of the Israeli Innovation Ecosystem (Spanish version)
Ofek, Elie; Eiran, MargotCase HBS-518S16EntrepreneurshipIn June 2016, Benjamin (Bibi) Netanyahu, Prime Minister of Israel, wrestled with how to sustain Israel's strong innovation track record and the country's reputation as the 'startup nation.' Despite the economic miracle the country had wrought since its founding, he knew he could not be complacent. On the one hand, in 2015 Israeli start-ups raised record-breaking amounts of venture capital, and exits for the year totaled over $8 Billion. On the ot...Starting at €8.20
-
Patrimonio Hoy (Spanish version)
Segel, Arthur I; Chu, Michael; Herrero, Gustavo A.Case HBS-811S14EntrepreneurshipPatrimonio Hoy es un programa dirigido a las necesidades de vivienda de la población de bajos ingresos por CEMEX, empresa mexicana importante y líder en la producción mundial de cemento. Originalmente concebido como un proyecto para comprender los clientes en el segmento de la autoconstrucción mejor, un componente principal de la casa reconocimiento de la capacidad concentrada en barrios de bajos ingresos, Patrimonio Hoy ha generado mexicana y la...Starting at €8.20
-
Given Imaging Ltd. - First We Take Manhattan, Then We Take Berlin
Isenberg, Daniel J.Case HBS-808033-EEntrepreneurshipGI has developed a revolutionary video pill for imaging the small bowel in the gastro-intestinal tract. The development has required the integration of wide variety of technologies. GI founder and CEO Gabriel Meron must determine GI's marketing strategy and prioritize GI's initial target markets: either the United States, Europe, or Japan, or any combination. He is also faced with the immediate decision if to make offers to U.S. and European regi...Starting at €8.20
-
Nubank: Democratizing Financial Services
Chu, Michael; Larangeira, Carla; Levindo, PedroCase HBS-321068-EEntrepreneurship"Nubank, a wholly-digital solution created to disrupt Brazilian banking, with 6 million clients and a $4 billion valuation after five years, must decide whether to expand to Mexico. The company was founded in S o Paulo in 2013 by Colombian-born David VStarting at €8.20