IESE (España)
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Barman: The Amazon Opportunity
Javier Pijoan; Villanueva, Julian; Balmaseda, CarmenCase M-1383-EInnovation and Change, Marketing, StrategyBarman was one of the four leading players in the spirits industry. Due to the pressure of sales and objectives, the commercial directors of some countries, such as the Netherlands, Belgium, or Germany, had decided to establish business relationships with the prominent e-commerce clients, among others, Amazon. The result was a boost in sales in the last two years. Spain, however, had not entered Amazon until then. In the last business review with...Starting at €8.20
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Alice Edwards: Losing Control (B)
Porter, Charlie; Brion, SebastienCase DPO-728-ELeadership and People ManagementThe case describes the events surrounding a experience of sexual harassment by a bank employee. After experiencing harassment in the workplace, the protagonist must decide whether to file a formal complaint or leave the bank.Starting at €5.74
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Barman: la oportunidad de Amazon
Javier Pijoan; Villanueva, Julian; Balmaseda, CarmenCase M-1383Innovation and Change, Marketing, StrategyBarman era una de las cuatro empresas líderes del sector de las bebidas espirituosas. Debido a la presión de las ventas y los objetivos, los directores comerciales de Países Bajos, Bélgica y Alemania habían decidido establecer relaciones con los grandes clientes del canal de comercio electrónico, entre ellos Amazon. El resultado fue un aumento de las ventas en los dos años anteriores. España, sin embargo, no había entrado en acuerdos con Amazon h...Starting at €8.20
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Dr. Patricia Pozo-Rosich: Breaking Ground in Neurology
Brion, SebastienCase DPO-765-ELeadership and People ManagementPatricia Pozo-Rosich is a successful neurologist who aims to advance the treatment of migraines. She is not only a clinician, but also a researcher who has an entrepreneurial mindset in obtaining the resources necessary to advance her research. The case reviews the strategies that Pozo-Rosich has employed to achieve her aims, focusing on the need to build effective alliances, the use of "creative persistance" to overcome obstacles, and the need f...Starting at €8.20
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Alice Edwards: Losing Control (A)
Porter, Charlie; Brion, SebastienCase DPO-727-ELeadership and People ManagementThe case describes the events surrounding a experience of sexual harassment by a bank employee. After experiencing harassment in the workplace, the protagonist must decide whether to file a formal complaint or leave the bank.Starting at €8.20