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JSW Steel Ltd.: A Logistics Dilemma
Amol Dhaigude; Debmallya Chatterjee; Vishnu KumarCase IVEY-9B17E008-ECorporate GovernanceThe customer relationship manager at JSW Steel Ltd., a large steel manufacturer in India, needed to analyze his available transportation and logistics options to meet an urgent order for a long-time and valued client. The manager needed to decide whether to send the shipment through the customary rail route or, instead, to use the new sea route that his company had recently developed. His dual objective was to meet the customer's requirements in ...Starting at €8.20
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JSW Steel Ltd: A Logistics Dilemma (B)
Amol S. Dhaigude; Debmallya Chatterjee; Vishnu KumarCase IVEY-9B18E011-EDecision AnalysisIn 2015, the assistant general manager at JSW Steel Ltd. (JSW), one of India’s largest steelmakers, faced a dilemma. Should JSW continue to transport the company’s end products to clients, or should JSW instead outsource the transportation to a third-party provider? Outsourcing would ensure timely delivery but would increase the cost. Another option was to pay an agency a premium for sharing information on the availability of Class I and Class II...Starting at €5.74
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Kamaths Ourtimes Ice Creams: Eliminating the Bottleneck Effect
Amol Dhaigude; Debmallya Chatterjee; Saptarshi ChakrabartiCase IVEY-9B18D014-EEntrepreneurship, Service and Operations ManagementKamaths Ourtimes Ice Creams Pvt. Ltd., a company located in Mumbai, India, manufactured and distributed ice cream under the brand Natural Ice Cream. The company specialized in using natural flavours in its products, a fact that helped it carve a niche for itself among health-conscious customers. In April 2017, after witnessing great demand for its ice cream across the country, the company’s board of directors asked the director of operations to d...Starting at €8.20
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Cipla (Spanish version)
Deshpande, Rohit; Winig, LauraCase HBS-520S15MarketingThe head of Cipla, a $325-million-dollar Indian pharmaceutical company and seller of low-cost AIDS drugs to South Africa, must decide what to do about Cipla's future. With India poised to enforce international patents in only two years, much of Cipla's product line could become unsaleable (given that it is based on product patents protected in industrialized countries). Describes Cipla's role in forcing global pharmaceutical companies to lower th...Starting at €8.20
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Wir Schaffen Das: Angela Merkel and Germany's Response to the Refugee Crisis in Europe
Rosenbach, Eric Brien; Winig, LauraCase HBS-KS1340-EKnowledge and CommunicationOn August 24, 2015, Angela Merkel, chancellor of Germany, and Francois Hollande, president of France, met in Berlin to discuss solutions to what had become known as the European refugee crisis. The vast influx of refugees was the result of thousands fromStarting at €8.20
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On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Winig, Laura; Laidler-Kylander, Nathalie; Strauss, StevenCase HBS-KS1119-EMarketingEuropean municipalities, eager to increase the use of environmentally friendly forms of public transportation, offered bicycle sharing programs as adjuncts to their public transportation systems. This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany, Lille, France and Antwerp, Belgium. The case describes the market segments within each city and lays out the marketing mix variables-the 4Ps (product, pr...Starting at €8.20
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Cipla 2011 (Spanish version)
Deshpande, Rohit; Sucher, Sandra J.; Winig, LauraCase HBS-517S04Business Ethics and Corporate Social ResponsibilityDr. Yusuf Hamied, head of the Indian pharma and generics manufacturing company Cipla, is weighing options for how to continue to support the global fight against HIV/AIDS while positioning his company for growth in a changing regulatory landscape.Starting at €8.20
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Marks and Spencer: Plan A
Bell, David E.; Sanghavi, Nitin; Winig, LauraCase HBS-509029-EMarketingMarks & Spencer initiated a comprehensive approach to sustainability (reduction of waste, carbon emissions, fair trade) called Plan A. Does it offer a competitive advantage?Starting at €8.20
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6 Minutes: Community Organizing in Amman, Jordan
Winig, Laura; Ganz, Marshall; Zeine, RawanCase HBS-KS1190-EThis case describes how community leaders in Amman, Jordan used a community organizing framework to launch and manage a major campaign, 6 Minutes, to encourage residents to commit time to reading for pleasure. Using Marshall Ganz's framework for building civic leadership capacity, a local service organization, Ruwwad, based in the urban Amman community of Jabal Al Natheef, organized and coached hundreds of participants, encountering many challeng...Starting at €8.20
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Building a Community Organizing Organization: Serbia on the Move
Winig, Laura; Ganz, MarshallCase HBS-KS1243-ELeadership and People ManagementIn Serbia, citizens are reluctant to become politically active but young leaders Babovi and Stojicic, the case protagonists, are determined to prod their peers into taking a stronger role in the country's government. Using community organizing principles, they launch Serbia on the Move, a nongovernmental organization created to organize and energize citizens to drive change in Serbia. On several occasions, Serbia on the Move's leaders find them...Starting at €8.20