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Worldwide Niche Marketing (Spanish version)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-504S18MarketingDeals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance graphics projector at a considerably lower price than Barco's existing projector. As a result, Barco is faced with being preempted in their fastest growing segment by a competitor ...Starting at €8.20
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Gazprom (A): energéticos y estrategia en la historia de Rusia
Abdelal, Rawi; Tarontsi, Sogomon; Jorov, AlexanderCase HBS-711S28EconomicsLos críticos han acusado a Gazprom, el mayor productor de gas natural del mundo, de las evitando los principios del mercado a favor de las prioridades de política exterior del gobierno ruso, desde el corte gigante de la energía el suministro a Ucrania en enero de 2006. El motivo pretendido para la decisión sin embargo, parece indicar lo contrario: la empresa alegó que no tenía otra opción porque las partes no pudieron llegar a la conclusión de un...Starting at €8.20
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Ukraine: On the Border of Europe and Eurasia
Abdelal, Rawi; Di Tella, Rafael; Tarontsi, SogomonCase HBS-714042-EEconomicsIn the fall of 2013, the people of Ukraine disagreed passionately whether their country should intensify ties with the European Union or Russia. After President Yanukovych rejected the free trade agreement with the EU in November, thousands of Ukrainians peacefully protested. But the protest movement morphed into a violent, deadly confrontation in January, culminating in February in mass slaughter, an overthrow of government, foreign invasion, an...Starting at €8.20
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The Sino-Russian Rapprochement: Energy Relations in a New Era
Abdelal, Rawi; Skalamera, Morena; Tarontsi, SogomonCase HBS-715016-EEconomicsThe United States could enhance or threaten China's energy security but China was unsure of the U.S. intentions. China and the United States were both friends and potential foes. In the meantime, Russia's own ambivalent relationship with the United States and its Western allies worsened. In this context, China and Russia grew closer. Bilateral ties in the energy trade quickly improved: Russian oil exports expanded, while disagreements on the term...Starting at €8.20
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Energy Security in Europe (B): The Southern Corridor
Abdelal, Rawi; Tarontsi, SogomonCase HBS-711033-EEconomicsNabucco natural gas pipeline, initiated by a group of European energy companies, was intended to connect the broad gas-rich region of the Middle East and Central Asia to Europe for the first time, which would diversify supply sources. At the same time, an Italian-Russian consortium announced South Stream natural gas pipeline, which would diversify transport routes for the delivery of Russian gas to Europe. To win support, backers of Nabucco and S...Starting at €5.74
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Gazprom (A): Energy and Strategy in Russian History
Abdelal, Rawi; Tarontsi, Sogomon; Jorov, AlexanderCase HBS-709008-EEconomicsCritics have accused Gazprom, the world's largest natural gas producer, of eschewing market principles in favor of the foreign policy priorities of the Russian government, ever since the energy giant cut off the supply to Ukraine in January of 2006. The purported motive for the decision, however, seems to indicate the opposite: the company claimed that it had no other choice because the sides failed to conclude a contract on the terms of future t...Starting at €8.20
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Energy Security in Europe (A): Nord Stream
Abdelal, Rawi; Tarontsi, SogomonCase HBS-711026-EEconomicsRussian and German energy firms initiated the Nord Stream natural gas pipeline project with strong political support from their home governments but encountered resistance from other states. Although the pipeline would connect Russia with Germany directly, the project was not simply a bilateral matter. First, a need to secure construction permits in multiple jurisdictions around the Baltic Sea involved other countries. And second, Germany's membe...Starting at €8.20
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Russia and China: Energy Relations and International Politics
Abdelal, Rawi; Tarontsi, SogomonCase HBS-713045-EStrategyRussia and China are neighbors with complementary needs: Russia has an abundance of energy resources, which China needs to fuel its industry. The case analyzes the evolution of the China-Russia energy relations in the post-Cold War period, with an emphasis on the political factors, external and domestic, impeding and contributing to the full realization of the potential of energy ties between Russia and China.Starting at €8.20
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Europe, Russia, and the Age of Gas Revolution
Abdelal, Rawi; Maugeri, Leonardo; Tarontsi, SogomonCase HBS-715006-EEconomicsThe 2014 Ukraine crisis once again exposed the mutually limiting knot-a web of commercial relationships and oil and gas pipelines-that historically tied the European Union and Russia closely. In this crisis, a familiar conundrum preoccupied minds in the corridors of power in Western capitals: how to compel Russia to respect the Western geopolitical preferences without harming European allies? The answer, as in the past, pointed to the lack of via...Starting at €8.20