Ivey Business School (Canada)
-
SF Express: Data Wars
Xin (Shane) Wang; Jiaxin (Crystal) Wang; Willow YangCase IVEY-9B18E012-EInformation Technologies, StrategySF Express Group Co. Ltd. (SF Express) was a leading express delivery and logistics solutions provider in China. In May 2017, SF Express became involved in a dispute with the logistics-tracking platform Cainiao Network Technology (Cainiao), which was controlled by Alibaba Group Holding Limited. SF Express and Cainiao were the two largest players in China’s express delivery market. The dispute, which involved an SF Express–affiliated smart package...Starting at €8.20
-
Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCase IVEY-W25547-EKnowledge and Communication, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Starting at €8.20
-
Guangzhou Evergrande Taobao FC: Valuing Growth Potential
Stephen Sapp; Willow YangCase IVEY-9B19N006-EEntrepreneurship, Finance, StrategyIn 2016, Chinese football club Guangzhou Evergrande Taobao Football Club (Evergrande), which had recently been crowned the most valuable football club in China by Forbes magazine, with a valuation of US$282 million, simultaneously had a market capitalization in China of over US$3.3 billion. The team had yet to earn a profit, so these valuations raised questions regarding how this team in particular was valued and how sports franchises were valued...Starting at €8.20
-
Homeland Foods: The Sweet Fruit of Growth
Vahagn Asatryan; Laurie Busuttil; Susan Van Weelden; Grace de GelderCase IVEY-9B20A075-EEntrepreneurship, Marketing, StrategyIn late January of 2020, Hratch Jabrayan of Homeland Foods contemplated international expansion into North America and increasing exports to Russia. Would potential customers appreciate and pay a premium for the high-quality, organically-produced dried frStarting at €8.20