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Ivey Business School (Canada)
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Zoomcar: Constrained by Supply Issues
Seema Gupta, Menaka RaoCase IVEY-W24838-EEntrepreneurship, StrategyThe chief executive officer of Zoomcar, an Indian car-rental company, had recognized that the costs of vehicle ownership were high for many individuals who needed vehicles only sporadically. The venture capital-funded, entrepreneur-driven business had lauStarting at €8.20
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Droom: An Online Platform for Pre-Owned Automobiles
Seema Gupta, Menaka RaoCase IVEY-W24844-EEntrepreneurship, StrategyDroom Technology Private Limited (Droom), a used-automobile marketplace platform based in India, had identified a big-ticket item with an average selling price of ₹200,000–₹600,000 and harnessed its innovative technology to build an online ecosystem. In dStarting at €8.20