Ivey Business School (Canada)
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Ethical Crossroads: Genetix Solutions’ Bioweapon Conundrum
David Barrett; Nihaal RanaCase IVEY-W34803-EEconomics, Leadership and People ManagementIn the rush to develop vaccines, many strains of viruses are used in laboratories in an effort to help humanity. However, the same samples used to develop life-saving vaccines could potentially be used to develop weapons of biological warfare. This case looks at the scenario from multiple perspectives in an effort to discuss the ethics of virus usage, storage and regulatory oversight given the differing economical situations and motivations of th...Starting at €8.20
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Midea Refrigerator: The “Go Global” Odyssey
Zhiying Liu; Mengxia ZhangCase IVEY-9B17M102-EStrategyBy 2016, Midea Refrigerator was one of the leading Chinese manufacturers and exporters of refrigerators. Yet despite its broad global product market, the company’s development was stagnant. The high cost of exports had become a disadvantage. Fierce global competition was driving Midea Refrigerator to choose foreign direct investment (FDI) as its next strategic step, and China’s “One Belt, One Road” initiative presented an opportunity for internat...Starting at €8.20
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iFLYTEK: Leading Chinese Speech Technology
Jingui Xie; Zhiying Liu; Muhammad Adnan Zahid Chudhery; Renzhi YuCase IVEY-9B16M064-EEntrepreneurship, StrategyBy 2014, iFLYTEK was a proven leader in the Chinese speech technology industry with over 70 per cent of the domestic market; however, the company’s growth had become stagnant. As competitive pressures were rising, iFLYTEK’s chief executive officer needed to determine whether the company should continue to pursue its current business-to-business strategy or instead adopt new opportunities in the business-to-consumer market.Starting at €8.20
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Launching and Marketing a Private Hospital in Hong Kong: CUHK Medical Centre
David Barrett; Hong Fung; Pong Yuen Howard Lam; Hang Yee Rosette Leung; Jacky Wing Kin TangCase IVEY-W33642-EEntrepreneurship, MarketingOpened in January 2021, the medical centre of the Chinese University of Hong Kong (CUHK), CUHK Medical Centre (CUMC), was a non-profit teaching hospital wholly owned by the university. In December 2022, Professor Hong Fung, the executive director and chief executive officer, knew that the CUMC board of directors would soon be asking how he was going to ensure that the privately operated CUMC would remain financially sustainable while still achiev...Starting at €8.20