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Storming into the U.S. Market (Spanish version)
Bartlett, Christopher A.; Gordon, Rachel; Lafkas, JohnCase HBS-918S10StrategyThe RoboTech case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characteri...Starting at €8.20
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Haier: Taking a Chinese Company Global in 2011
Khanna, Tarun; Palepu, Krishna G.; Andrews, PhillipCase HBS-712408-EStrategyIn 2011, Haier, China's leading appliance manufacturer, had over $20 billion in worldwide sales and had just been named the leading refrigerator manufacturer worldwide. This case describes Haier's rise over three decades, from a defunct refrigerator factory in China's Shandong province to an international player with $5.5 billion in overseas sales. Haier had followed a nontraditional expansion strategy of entering the developed markets of Europe ...Starting at €8.20
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Redesigning the Wedding Dress Experience: A Podcase with Leslie Voorhees and Calley Means of Anomalie, Teaching Note
Rayport, Jeffrey; Lafkas, JohnTeaching Note HBS-7226-EEntrepreneurshipTeaching note for 7125.Starting at €0.00
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RoboTech: Storming into the U.S. Market, Teaching Note
Bartlett, Christopher A.; Lafkas, JohnTeaching Note HBS-918502-ETeaching note for case 918501.Starting at €0.00
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Soung Group China: Urban Waste Entrepreneurs, Teaching Note
Macomber, John D.; Andrews, PhillipTeaching Note HBS-213020-EFinanceTeaching Note for 211086.Starting at €0.00
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The K-Dow Petrochemicals Joint Venture
Subramanian, Guhan; Sebenius, James K.; Andrews, Phillip; Ghosh, Rhea; Krontiris, CharlotteCase HBS-912002-EIn 2007, the Dow Chemical Company and the Kuwait Petroleum Corporation announced plans to launch a multibillion-dollar joint venture. Later known as K-Dow Petrochemicals, it would be one of the largest manufacturers of chemicals and plastics in the world. Analysts widely hailed the planned joint venture as a game-changing deal for both companies. Shortly after the announcement, cable network CNBC requested an interview with Andrew Liveris, Dow's ...Starting at €8.20