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Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B15A028-EMarketing, StrategyThe chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviatio...Starting at €8.20
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Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B16A025-EMarketing, StrategyIn June 2015, the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestlé’s brand of noodles, Maggi, unsafe for human consumption. Tested samples showed excess levels of lead and added monosodium glutamate. To retain the trust of consumers, Nestlé recalled Maggi from all store shelves in the country. Management was then grappling with an improved re-positioning strategy to help Nestlé retain its considerable...Starting at €8.20
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Motilal Oswal Financial Services Ltd.: An IPO in India, Teaching Note
Lerner, Josh; Hardymon, G. Felda; Leamon, AnnTeaching Note HBS-809018-EFinanceTeaching Note for [807095].Starting at €0.00
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Hony Capital and Jushi Group
Lerner, Josh; Bernstein, Shai; Leamon, AnnCase HBS-820040-EFinanceHony Capital, a multi-billion dollar private equity firm based in China, is investing in a subsidiary of Jushi Group, a Chinese company that is one of the world's largest fiberglass producers. The specific project will build a plant in the United States. In this case, students consider the value Hony can provide to Jushi, and must also determine how Hony will eventually exit the transaction, given the complexity around its structure.Starting at €8.20
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Hony Capital and Jushi Group, Teaching Note
Lerner, Josh; Bernstein, Shai; Leamon, AnnTeaching Note HBS-820073-EFinanceThis teaching note accompanies HBS case 820-040, Hony Capital and Jushi Group. John Zhao, CEO of Hony Capital, a China-based private equity (PE) firm with more than $12 billion under management, is considering his firm's investment in Jushi Group, the world's largest fiberglass manufacturer. The transaction has a number of unusual qualities: it is in the unlisted subsidiary of a publicly listed China-based company; Jushi's majority shareholder is...Starting at €0.00
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Ekohealth: Developing Price Structures
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B14A057-EEntrepreneurship, Marketing, StrategyFounded in 2011 in Mumbai, India, Ekohealth Management Consultants Private Limited helped its subscribing members by negotiating bulk discounts with hospitals for all planned surgeries and reducing their monthly bills by suggesting low-cost generic drugs rather than expensive brand names. It ensured ethical health care practices by removing the referral fees doctors routinely demanded from hospitals, pathology clinics, pharmaceutical companies an...Starting at €8.20
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Comedy Nights with Kapil: Maintaining Value Creation
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B14A056-EMarketing, StrategyBy the end of its first season in spring 2014, “Comedy Nights with Kapil” had become India’s top rated comedy television serial in the nonfiction category. Each episode invited celebrities from Bollywood or sports teams as guests to promote their upcoming movies or ventures. The show had developed its target market and had entered the maturity stage of its business life cycle. What might be future value creation business strategies for the show t...Starting at €8.20
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Gobi Partners: Raising Fund II
Hardymon, G. Felda; Leamon, AnnCase HBS-807093-EFinanceThe three founding partners of Gobi Partners, a venture capital fund investing in early start IT and digital media companies in China, are planning to raise a second fund. The first $51.75 million fund is close to being entirely invested and the portfolio companies are doing well, with two having raised subsequent financings at significantly increased valuations. The firm itself has increased its headcount and opened a second office, but it has n...Starting at €8.20
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Gobi Partners: Raising Fund II, Teaching Note
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnTeaching Note HBS-808052-EFinanceTeaching Note for [808052].Starting at €0.00
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The Blackstone Group's IPO
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnCase HBS-808100-EFinanceSteven Schwarzman, Chairman of the Blackstone Group, has just learned that an investment group associated with the government of China wants to buy the majority of Blackstone's leveraged IPO. As he considers how to respond to this offer, Schwarzman reviews the firm's proposed structure as a public entity and assesses how he might retain the delicate balance among stakeholders while still maintaining liquidity in the market.Starting at €8.20