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Flashfood.Shop: Self-Service Retailing of Fresh Meals in China
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin SuCase IVEY-9B19M036-EStrategyOn April 1, 2017, Flashfood.Shop, a new brand in self-service retailing of fresh meals, was founded in Dalian, Liaoning province, China. The self-service retail platform provided office workers with affordable and convenient fresh meals 24 hours per day. Flashfood.Shop used intelligent self-catering machines as its physical sales terminals and it used an intelligent self-catering system as its online service interface. By the end of June 2018, Fl...Starting at €8.20
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Dalian Airport's Alliance Management Dilemma
Miao Cui; Jun Wang; Jacqueline Tuck; Jingqin Su; Shujuan WangCase IVEY-9B13M120-EService and Operations Management, StrategyThe general manager of market development for the Dalian International Airport in China was worried. Two years after he had successfully launched the Northeastern Hinterland and Bohai Rim Region Airport Aviation Market Strategic Alliance in 2009, it was facing serious external and internal challenges. Competitors had begun to impact on the alliance by intensively adding flights to regional airports with the support of subsidies from provincial an...Starting at €8.20
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Dalian Venture Workshop Technology Service Co., Ltd.: Business Incubation in China
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin Su; Jianfeng HuCase IVEY-9B18M184-EEntrepreneurship, StrategyFounded in 2012 in Dalian, Liaoning Province, China, Dalian Venture Workshop Technology Service Co., Ltd. (Venture Workshop) was a business incubator that provided early stage start-ups with incubation and investment services. In 2014, China identified VeStarting at €8.20
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Ye Ji: A Serial Entrepreneur in China - Teaching Note
Shaojie Han; Jingqin Su; Liangqi Xu; Lu ChengTeaching Note IVEY-W25839-EEntrepreneurship, Knowledge and CommunicationTeaching note for product W25838.Starting at €0.00
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Supor: How to Resolve Channel Conflict
Miao Cui; Yiwei Du; Jingqin Su; Sitara Aziz; Yi HuCase IVEY-9B16M161-EEntrepreneurship, StrategyIn 2007, the chairman of Supor Group led the company in a new venture in the sanitary ware industry. Supor Group was the first listed company in the Chinese cookware market, and Supor Sanitary Ware Co., Ltd. (Supor) was Supor Group’s most important industry. Supor established three production bases in Zhejiang and Shenyang, China. Its marketing channels included brand agents and direct-sale stores. The company also opened an online flagship store...Starting at €8.20
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Weibo: The Chinese Social Media Business Model
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin Su; Jianen SunCase IVEY-9B19M081-EStrategyIn 2012, Sina Weibo stood out from competing microblogging products and developed into the largest social media platform in China. However, in 2013, competition from WeChat, a lack of high-quality content, and the exposure of an excessive number of fake aStarting at €8.20
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Microsoft en China y en India, 1993-2007
Khanna, Tarun; Choudhury, PrithwirajCase HBS-711S29StrategySe relaciona con la expansión de Microsoft en China e India en el período 1993-2007 y los temas estratégicos que enfrentan las multinacionales en los mercados emergentes.Starting at €8.20
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ISRO: Explore Space or Exploit CubeSats
Choudhury, Prithwiraj; Khanna, Tarun; Lakhani, Karim R.; Tahilyani, RachnaCase HBS-617062-EService and Operations ManagementThe Indian Space Research Organization (ISRO) achieved global acclaim by launching successful missions to the moon and Mars at a fraction of the cost of prior Western missions. It is now faced with an important strategic dilemma-whether to continue exploring deep space in collaboration with NASA and other leading agencies, whether to leverage its infrastructure for societal uses, or whether to exploit a commercial opportunity related to launching...Starting at €8.20
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Microsoft in China and India, 1993-2007
Khanna, Tarun; Choudhury, PrithwirajCase HBS-708444-EStrategyRelates to Microsoft's expansion in China and India in the period 1993-2007 and the strategic issues faced by multinationals in emerging markets.Starting at €8.20
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Ye Ji: A Serial Entrepreneur in China
Shaojie Han; Jingqin Su; Liangqi Xu; Lu ChengCase IVEY-W25838-EEntrepreneurship, Knowledge and CommunicationYe Ji had a dream: to build a unicorn enterprise. Ji, a serial entrepreneur in his forties, had the experience of setting up three businesses as an entrepreneur. From 2010 to 2014, he owned and managed Dalian Lingdong Technology Development Co. Ltd. (Lingdong), which specialized in developing e-commerce systems. From 2014 to 2017, he was the agent for Baidu Waimai’s Dalian operations. In 2017, he set up Flashfood.Shop, a company providing office ...Starting at €8.20