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Zydus Wellness: Nutralite’s Marketing Twist
Falguni Vasavada-Oza; Smita Pranav Kothari; Sudiksha PatilCase IVEY-9B19A009-EMarketingZydus Wellness Ltd. (Zydus), based in Ahmedabad, India, operated in the consumer goods sector, offering health and hygiene products and brands such as Sugar Free, Everyuth, Actilife, and Nutralite. Zydus promoted its Nutralite margarine brand mainly through television advertising. Its other communication strategies included digital marketing efforts and on-ground activities. Entering a market that was primarily dominated by Amul butter, Nutralite...Starting at €8.20
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Lajpal Tea: Black Gold at Stake-Supplier Selection
Alison Konrad; Abdul Rehman Shaikh; Asad Ali QaziCase IVEY-9B19D020-EService and Operations ManagementIn September 2014, the national logistics manager at Lajpal Tea Pvt. Limited (Lajpal Tea), a leading tea brand in Pakistan, received notice that one of his key logistics service providers would soon terminate his service contract for transportation servicStarting at €8.20
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Guria India: Authentic Leadership for Societal Grand Challenges
Alison Konrad; Mohammad Rishad Faridi; Ajeet SinghCase IVEY-W27150-ELeadership and People ManagementAjeet Singh was an example of an authentic leader, devoting himself to tackling the societal grand challenge of sex trafficking and child prostitution in India. Singh was the founder and leader of Guria India (Guria), a non-governmental organization with a holistic approach to improving the lives of sex workers and trafficked women and children. Through trial and error learning as well as years of immersion in and working with the community in on...Starting at €8.20
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Sony Pictures Networks India: Strategizing Humour Television Content
Darshan Ashwin Trivedi; Smita Pranav KothariCase IVEY-9B18M199-EStrategyOn October 5, 2017, the chief executive officer of Sony India Pvt. Ltd. (Sony), in Mumbai, India, was concerned about the future of the television show Taarak Mehta Ka Ooltah Chashmah (TMKOC), which aired on the television channel Sri Adhikari Brothers Television (SAB TV), a general-entertainment channel owned by Sony. TMKOC was a flagship, family-friendly comedy show that had enjoyed top ratings for years. However, new comedy shows that featured...Starting at €8.20
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WittyFeed 2.0: Virality Without Social Media
Sanjeev Kotnala; Siddharth Deshmukh; Smita Pranav KothariCase IVEY-9B19M133-EEntrepreneurship, StrategyWittyFeed, an emerging digital content and technology company, was launched in September 2014 by three friends in the small Indian town of Indore. Within four years, the company had become one of the world’s largest creators and distributors of content thStarting at €8.20
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Fauzia Kehar: Redefining Norms in a Conservative Culture
Alison Konrad; Lindsay BirbragerCase IVEY-9B18C030-ELeadership and People Management, StrategyFauzia Kehar was a woman working in the male-dominated legal profession in Pakistan. She had overcome many barriers to achieve outstanding career success in Pakistan—a male-dominated environment with conservative laws and culture. Her impressive educational background and work experience led to her rapid progression to the role of head of Legal, Gulf Cluster, at Citibank NA in Dubai. After more than 20 years working as a lawyer, Fauzia had reache...Starting at €8.20
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Breaking the Silence: Engaging Challenges Faced by the LGBTQ+ Community - Teaching Note
Kanina Blanchard; Vishal Vijay; Alison Konrad; Karen MacMillanTeaching Note IVEY-W27661-EKnowledge and CommunicationTeaching note for product W27660.Starting at €0.00
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Co-Operators: Catalyzing the Insurance Industry for Sustainability - Teaching Note
Alison Konrad; Mary Enhua XuTeaching Note IVEY-W29935-EEntrepreneurship, StrategyTeaching note for product W29934.Starting at €0.00