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Blizzard Entertainment, Inc.: Politics In Esports
Gerard Seijts; Jana Seijts; Benjamin BigioCase IVEY-9B20C033-ELeadership and People Management, StrategyOn October 8, 2019, Blizzard Entertainment Inc. (Blizzard), a subsidiary of one of the world’s largest video game companies, banned a popular player from participating in future video game tournaments for one year and stripped him of his winnings—a responStarting at €8.20
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Maggi: A Tangled Mess
Gerard Seijts; Sunali SwaminathanCase IVEY-9B18C003-ELeadership and People Management, StrategyIn the summer of 2015, one of Nestlé SA (Nestlé)’s top-selling products in the Indian market, its two-minute Maggi noodles, was embroiled in a food and safety issue when lead was discovered during a test. Media pundits called for the arrest of Nestlé officials. Others took to the street to set ablaze the famous yellow-coloured Maggi packets. Nestlé treated the matter largely as a regulatory issue, managing the crisis with scientific data at hand....Starting at €8.20
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Switz Foods Pvt. Ltd.: Competing against Its Own Creation
Atanu Adhikari; Seema LallCase IVEY-9B20A030-EMarketing, StrategyIn mid-2019, the managing director of Switz Foods Pvt. Ltd. (SFPL), which owned the Mio Amore bakery brand, faced the dilemma of how to tackle its competition. Under a franchise agreement from 1989–2014, the company had manufactured and sold cakes and other food products in Eastern India under the Monginis brand name. Due to the managing director’s innovative and emotion-centric market positioning, Monginis quickly became the number one bakery br...Starting at €8.20
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Wow! Momo: The Making of India’s Quick-Service Restaurant Giant
Atanu Adhikari; Seema LallCase IVEY-9B20A046-EEntrepreneurship, Marketing, StrategyWow! Momo Foods Private Limited (Wow! Momo), a quick-service restaurant (QSR) chain, was a Kolkata-based start-up that sold a variety of momos, a Tibetan food. The restaurant’s specialty was a pan-fried variety of momos prepared to suit the Indian palate.Starting at €8.20
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Linc Pen and Plastics Limited: Creating a Brand from a New Product
Atanu Adhikari; Seema LallCase IVEY-9B21A003-EMarketingLinc Pen and Plastics Limited (LPPL) was a 40 year old Indian writing instruments company with a presence in over 50 countries through its sole brand Linc, a value brand that had a brand image of providing good quality products at a low price. Over the past year and half , LPPL had faced margin pressure due to a steep increase in the price of raw materials. In late 2019, Deepak Jalan, the managing director , decided not to disturb the brand equit...Starting at €8.20
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Spencer’s Retail Limited: Store Format and Private Label Decisions
Atanu Adhikari; Seema LallCase IVEY-9B20A077-EMarketing, StrategySpencer’s Retail, a fast-moving consumer goods retail chain in India, had been perceived as an expensive retailer exclusively for high-end consumers. A new sector head took over in 2013 and shifted the store from a positioning statement of “Taste the WorlStarting at €8.20
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Xiamen Airlines: Pay for Performance
Wenhua Wu; Ann Peng; Gerard SeijtsCase IVEY-9B15C001-ELeadership and People Management, StrategyOn June 6, 2014, the deputy general manager of the human resources department of Xiamen Airlines, based in Xiamen, Fujian Province, China, discussed his company’s best practices at China's first national forum on aviation security. Since 2009, a significant reform in the company’s pilot compensation system had aimed to promote a stronger linkage between their pay and performance. Initial outcomes had been positive, with improved productivity and ...Starting at €8.20
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Anglogold Ashanti: Navigating Pathways in the Face of Challenge - Teaching Note
Gerard Seijts; Vania SakelarisTeaching Note IVEY-W27813-EEntrepreneurship, Leadership and People ManagementTeaching note for product W27812.Starting at €0.00
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Mastering the Management System (Spanish version)
Kaplan, Robert S.; Norton, David P.Article HBS-R0801DStrategyWorld-class processes won't lead to success without the right strategic direction, and the best strategy in the world will get nowhere without strong operations to execute it. In this article, Kaplan, of Harvard Business School, and Norton, founder and director of the Palladium Group, explain how to effectively manage both strategy and operations by linking them tightly in a closed-loop management system. The system comprises five stages, beginn...Starting at €8.20