Default Category
-
Mannarkkad Rural Service Co-operative Bank: Innovating at the Edge
Nidheesh Joseph; Abhishek Totawar; Ranjeet NambudiriCase IVEY-9B20C009-EEntrepreneurship, Leadership and People Management, StrategyIn November 2016, the secretary of Mannarkkad Rural Service Co-operative Bank Ltd. (MCB) based in Kerala, India, learned that the prime minister of India had announced that large-denomination currency notes would be invalid as of midnight November 8. This demonetization move was to eradicate unaccounted for “black money” from the nation. Co-operative banks like MCB were excluded from the purview of India’s central bank, the Reserve Bank of India,...Starting at €8.20
-
Apigee: People Management Practices and the Challenge of Growth
Ranjeet Nambudiri; S. Ramnarayan; Catherine XavierCase IVEY-9B17C022-ELeadership and People ManagementIn late 2015, Apigee, a fast-growing technology firm, faced competitive pressures. It needed to scale up rapidly, which included hiring additional staff. At the regional office in India, some members of the senior leadership team wondered whether the company would need to modify its human resources practices. The firm had been operating in a unique organizational culture that encouraged employees’ openness and freedom, in keeping with its core va...Starting at €8.20
-
Performance Management at the National Institute of Management (Central India Campus) (A)
Ranjeet Nambudiri; K.R. JayasimhaCase IVEY-9B08C020-ELeadership and People Management, StrategyThe case describes existing performance management systems at a leading business school in India, the National Institute of Management - Central India campus (NIM CI campus). The institution, which is ranked among the top 20 business schools in India, is facing critical issues of attracting and retaining faculty members. The director of the NIM CI campus has implemented a unit based performance measurement and incentive system, which has worked f...Starting at €8.20
-
Managing Consumer Touchpoints at Nissan Japan
Teixeira, Thales S.; Sato, Nobuo; Kanno, AkikoCase HBS-516035-EMarketingIn 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three main consumer touchpoints: mass media advertising, internet auto websites and the physical dealerships. In the last 5 years, the importance of the dealers in influencing car sales had ...Starting at €8.20
-
Zalora Philippines: From Growth to Profitability
Ngwe, Donald; Teixeira, Thales S.Case HBS-517009-EMarketingIn May 2015 Paulo Campos, Co-Founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company's development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming a household name across the Southeast Asian archipelago. Campos and his team had achieved much in this time: launching one of the first online retailers in the country, building a ...Starting at €8.20
-
Showrooming at Best Buy (Spanish version)
Teixeira, Thales S.; Watkins, Elizabeth AnneCase HBS-519S19MarketingBest Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics first-hand before purchase drove them to use Best Buy stores as "showrooms" to see new products and then search for better deals on their smartphones. This case examines how brick-and-mor...Starting at €8.20
-
Engineering Viral Marketing (Spanish version)
Teixeira, Thales S.; Caverly, AlisonCase HBS-513S15MarketingThe Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has grown tremendously from 2007 to 2010 in part due to the rise of viral marketing as a promising promotion tool for advertisers to reach and engage with consumers cheaply and quickly via word-of-mouth. Mekanism's president is ...Starting at €8.20
-
Performance Management at the National Institute of Management (Central India Campus) (B)
Ranjeet Nambudiri; K.R. JayasimhaCase IVEY-9B09C009-ELeadership and People Management, StrategyThe case describes existing performance management systems at a leading business school in India, the National Institute of Management (Central India campus) (NIM (CI campus)). The institution, which ranked among the top 20 business schools in India, is facing critical issues of attracting and retaining faculty members. The director of NIM (CI campus) has implemented a unit based performance measurement and incentive system that has worked favour...Starting at €5.74
-
GAIL (India) Limited: Transforming Safety Culture
Ranjeet Nambudiri; Swati GhulyaniCase IVEY-9B18C028-ELeadership and People Management, StrategyGAIL (India) Limited (GAIL), a public-sector undertaking, was India’s largest gas transmission and marketing company. As a leader in India’s gas and energy sector, the organization aimed to set a benchmark for other companies in the industry by implementing the best safety practices for its employees. In late 2013, GAIL’s top management decided to implement the behaviour-based safety (BBS) program across all of the company’s work sites. BBS was a...Starting at €8.20