Default Category
-
Nokia India: Battery Recall Logistics
Charles Dhanaraj; Narendar Sumukadas; P. Fraser Johnson; Monali MalvankarCase IVEY-9B11D003-EEntrepreneurship, Service and Operations Management, StrategyThis case presents the challenge faced by Nokia India in 2007. Nokia had built a strong brand reputation over a ten-year period and was a market leader in Indian mobile devices. India, incidentally, was also Nokia’s second-largest market, next only to China. Suddenly, what corporate headquarters considered a routine product advisory for a defective battery resulted in panic in customers after the Indian media widely publicized the potential dange...Starting at €8.20
-
ServiceForce: Scaling up Financing
Hitesh J Shukla; Ashutosh DashCase IVEY-9B13N019-EEntrepreneurship, FinanceThe founder of ServiceForce, a company that provides repair and maintenance for motorized two-wheel vehicles in India, has a dilemma about whether he should sell the rights of his franchisee business, join hands with a venture capitalist, borrow money for capacity building or see the business grow through franchising. The start-up was initiated with his own money and family investment. A mere 18 months has shown great success with two service sta...Starting at €8.20
-
Nokia India: Battery Recall Logistics (Spanish Version)
Charles Dhanaraj; Narendar Sumukadas; P. Fraser Johnson; Monali MalvankarCase IVEY-9B11DS003Entrepreneurship, Service and Operations Management, StrategyThis case presents the challenge faced by Nokia India in 2007. Nokia had built a strong brand reputation over a ten-year period and was a market leader in Indian mobile devices. India, incidentally, was also Nokia’s second-largest market, next only to ChiStarting at €8.20
-
Nilco Pvt. Limited — The Technology Selection Process (A)
Jitendar Khatri Bittoo; Ashutosh DashCase IVEY-9B14M068-EEntrepreneurship, StrategyBy 2009, since the introduction of liberal economic policies by the government of India in 1991, many Indian companies manufacturing leather cloth were closing down due to cheap imports from China and Taiwan. There had been no new investment or expansion in this field at all. In such a business environment and against the advice of many trade analysts, the chief executive officer of Northern India Leather Cloth Manufacturing Company Pvt. Ltd., ba...Starting at €8.20
-
Namo Alloys Pvt. Ltd. - A Drive to Sustainable Investment Decision
Jitendar Khatri Bittoo; Ashutosh DashCase IVEY-9B13D022-EService and Operations ManagementNamo Alloys, a medium-size, secondary-metal manufacturing firm, is seeking to expand by investing in new technology. The co-founder’s challenge is to select a technology that aligns with the company’s sustainable manufacturing philosophy by creating not only economic value but also sustainable societal and environmental values that will ensure triple bottom line value creation for all company stakeholders.Starting at €8.20
-
Walmart China - Supply Chain Transformation
P. Fraser JohnsonCase IVEY-9B15D018-EService and Operations Management, StrategyIn late September 2015, the senior vice-president of supply chain management at Walmart China was preparing for a meeting in Bentonville, Arkansas, where she was expected to make a presentation detailing plans for Walmart China's network of distribution centres. The investment in infrastructure would be the next major step in the organization's supply chain transformation. The case provides an opportunity to explore issues related to supply chain...Starting at €8.20
-
Nilco Pvt. Limited — The Technology Selection Process (B)
Jitendar Khatri Bittoo; Ashutosh DashCase IVEY-9B14M069-EEntrepreneurship, StrategyIn this, the B case, the chief executive officer wonders how to enlist and prioritize important qualitative factors, along with financial factors in evaluating the shortlisted technologies from which he must choose. He consults a leading industrial pundit for his advice on multi-criteria decision-making techniques used by many practitioners in industry. They decide to use the analytic hierarchy process methodology, which had gained huge popularit...Starting at €5.74
-
LYFEN: Building a Supply Chain to Create Competitive Advantage
Haitao Yin; Ruiyu Zhu; P. Fraser JohnsonCase IVEY-9B19D007-EService and Operations Management, StrategyThis case describes the journey of a Chinese snack food company, LYFEN, as it developed supply-chain processes and capabilities to compete successfully in a highly competitive market. It provides detailed information about LYFEN’s quality-control processes and supply-chain management practices. A particularly interesting aspect of the case is the challenges faced by the company to deliver on customer expectations for food safety and the associate...Starting at €8.20
-
Shree Balaji Alumnicast: Going Green
Jitendar Khatri Bittoo; Ashutosh DashCase IVEY-9B16M036-EEntrepreneurship, StrategyShree Balaji Alumnicast Pvt. Ltd. (SBA) was a successful Indian metal recycling company and a pioneer in creating sustainable customer value through its closed-loop supply chain. In 2009, its biggest customer demanded a 15 per cent price reduction on alloys and threatened to withdraw its entire business if SBA failed to meet its demand within a given time frame. This customer contributed a significant share of SBA’s revenue and was thus indispens...Starting at €8.20
-
Price or Relationship: SecureNow's Dilemma
Ripsy Bondia; Ashutosh DashCase IVEY-9B16N069-EEntrepreneurship, Finance, StrategyIn April 2014, the founder of SecureNow met with one of his classmates who was now an angel investor. The two had recently met socially and the founder had briefed his classmate on SecureNow’s online business-to-business insurance marketplace. The classmate was now expressing interest in investing in SecureNow but his valuation was much lower than the founder’s expectation. The founder was confident of SecureNow’s future growth, but he wanted fun...Starting at €8.20