IESE (España)
-
Espresso House
de Santiago, Rafael; Carreras, Julián; Palaniswami, Ramesh; Vilà, JenniferCase AD-390-EDecision Analysis, Entrepreneurship, FinanceThe financial attractiveness of branded coffee shops attracted investments from the private equity industry in 2005. The case analyzes how Palamon Capital Partners, a private equity firm, used quantitative analysis to assess the risk of a 5-year growth investment in Espresso House, a branded coffee shop chain in Sweden.Starting at €8.20
-
Using Scenarios to Plan for Tomorrow
Rosenberg, MikeArticle ART-2079-EStrategyWhile business planners often resort to forecasting to estimate outcomes at some future point in time, the author believes forecasting has serious limitations and is not a reliable guide for the long-term future. Instead, he recommends scenario planning as a superior way of envisaging the future, in order to help managers see the business environment more clearly and make better strategic choices. Using the considerable experience of Shell in thi...Starting at €8.20
-
Viaje al futuro con la planificación de escenarios
Rosenberg, MikeArticle ART-2079StrategyAunque los planificadores suelen utilizarlos para sus estimaciones de resultados, los métodos de previsión convencionales tienen importantes limitaciones y no son una guía fiable para el largo plazo. En su lugar, el autor recomienda la planificación de escenarios como un método superior para vislumbrar el entorno de negocio en el futuro y tomar mejores decisiones estratégicas. A partir de la experiencia de Shell en esta área, expone un sencillo p...Starting at €8.20