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- Case
Mavi: Fashioning a Path to Brand Growth
Collection: HBSP (USA)Ref.: HBS-517075-EPublished: May 3, 2017Reviewed: Apr 16, 2019Format: PDFPages: 21Language: English - Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518066-EPublished: Jan 15, 2018Reviewed: Oct 22, 2019Format: PDFPages: 24Language: English - Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Collection: HBSP (USA)Ref.: HBS-518081-EPublished: Feb 3, 2018Reviewed: Sep 23, 2019Format: PDFPages: 28Language: English - Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518105-EPublished: Jun 15, 2018Reviewed: May 17, 2019Format: PDFPages: 27Language: English - Case
Tailor Brands: Artificial Intelligence-Driven Branding
By Avery, JillCollection: HBSP (USA)Ref.: HBS-519017-EPublished: Aug 6, 2018Reviewed: Oct 1, 2020Format: PDFPages: 24Language: English - Case
Shiseido: Reinvesting in Brand
Collection: HBSP (USA)Ref.: HBS-519026-EPublished: Dec 4, 2018Reviewed: Nov 18, 2019Format: PDFPages: 22Language: English - Case
La Roche-Posay: Growing L'Or al's Active Cosmetics Brand
Collection: HBSP (USA)Ref.: HBS-520035-EPublished: Oct 30, 2019Reviewed: Dec 13, 2019Format: PDFPages: 27Language: English