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The Renault KWID: Disrupting India's Hatchback Market
Jones Mathew; Banasree Dey; Sandeep PuriCase IVEY-9B17A023-EMarketing, StrategyThe Renault KWID was successfully launched in India in the entry-level car segment as a new competitor for the Maruti Suzuki Alto, the largest-selling passenger car in the country. By August 2016, the market leader’s market share had fallen to 40.6 per cent from 48.5 per cent earlier that year, while the Renault KWID gained a market share of about 19.8 per cent. Despite the KWID’s remarkable success, however, Renault’s strategy for the future nee...Starting at €8.20
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The Vanca: Dilemmas of an E-commerce Entrepreneurial Startup
Jones Mathew; Pinaki DasguptaCase IVEY-9B15M035-EEntrepreneurship, StrategyThe Vanca, an online apparel brand and supplier to online retailers (“e-tailers”) has achieved a fair degree of success by focusing on quality, innovative designs, “fast fashion” and a strong network with its customers. Management is looking to grow the business further; however, there are challenges such as uneven sales across some of its product ranges, maintaining its competitive edge and the threat from private labels being introduced by the ...Starting at €8.20
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Tiktauli de Corps: A Branding Dilemma
Jones Mathew; Banasree Dey; Sandeep PuriCase IVEY-9B18A066-EEntrepreneurship, MarketingIn July 2018, the chief executive officer of Tiktauli De Corps (TDC) was thinking about the branding strategy of the company. Founded in India in August 2012 as a casual wear apparel brand, TDC had grown rapidly. The company featured three main business lStarting at €8.20
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Weizmann Institute - creando el futuro de la ciencia (A)
Pujol, Laia; Alvarez de Mon, Santiago; Davila, AntonioCase E-156Entrepreneurship, Innovation and Change, Leadership and People ManagementDesde su fundación en 1934 el Instituto Weizmann se ha revelado como uno de los centros de investigación más prestigiosos del mundo. Su campus a 40km de Tel Aviv es un marco idóneo para que el genio y creatividad humanos luzcan todo su potencial. Desde el punto de vista de la gestión de empresas, ¿cuál son algunas de las claves de su cultura corporativa? ¿Dónde radica el secreto de su excelencia? 1-Talento: rastreando el mundo en búsqueda de cabe...Starting at €8.20
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Weizmann Institute - creando el futuro de la ciencia (B)
Pujol, Laia; Alvarez de Mon, Santiago; Davila, AntonioCase E-157Entrepreneurship, Innovation and Change, Leadership and People ManagementDesde su fundación en 1934 el Instituto Weizmann se ha revelado como uno de los centros de investigación más prestigiosos del mundo. Su campus a 40 km de Tel Aviv es un marco idóneo para que el genio y creatividad humanos luzcan todo su potencial. Desde el punto de vista de la gestión de empresas, ¿cuál son algunas de las claves de su cultura corporativa? ¿Dónde radica el secreto de su excelencia? 1-Talento: rastreando el mundo en búsqueda de cab...Starting at €5.74
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Weizmann Institute - Creating the Future of Science (A)
Pujol, Laia; Alvarez de Mon, Santiago; Davila, AntonioCase E-156-EEntrepreneurship, Innovation and Change, Leadership and People ManagementSince its founding in 1934, the Weizmann Institute has stood out as one of the world's leading research centers. Its campus, 40 km from Tel Aviv, is an ideal environment for human creative genius to shine at its full potential. From the business management standpoint, what are some of the keys to its corporate culture? Where lies the secret behind its excellence? 1) Talent: Scouring the world in search of powerful minds hungry for knowledge. 2) T...Starting at €8.20
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Weizmann Institute - Creating the Future of Science (B)
Pujol, Laia; Alvarez de Mon, Santiago; Davila, AntonioCase E-157-EEntrepreneurship, Innovation and Change, Leadership and People ManagementSince its founding in 1934, the Weizmann Institute has stood out as one of the world's leading research centers. Its campus, 40 km from Tel Aviv, is an ideal environment for human creative genius to shine at its full potential. From the business management standpoint, what are some of the keys to its corporate culture? Where lies the secret behind its excellence? 1) Talent: Scouring the world in search of powerful minds hungry for knowledge. 2) T...Starting at €5.74
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The Vanca: Reworking Digital Marketing Strategy
Jones Mathew; Banasree DeyCase IVEY-9B17A011-EEntrepreneurship, Marketing, StrategySince its inception in 2011, The Vanca, an Indian e-commerce brand selling women’s Western apparel, had come a long way. After overcoming initial problems typical of many entrepreneurial start-ups, The Vanca made significant progress in terms of sales. However, its brand-building activities had not been very successful. Having concentrated entirely on online digital marketing, the company did not see the expected results. The digital space offere...Starting at €8.20
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lebua: A Thai Luxury Hotel’s Post-Pandemic Dilemmas
Jones Mathew; Sujata Khandai; Sandeep PuriCase IVEY-W25819-ELeadership and People Management, Marketinglebua Hotels & Resorts, based in Bangkok, Thailand, and headed by chief executive officer Deepak Ohri, is a much awarded luxury hotel chain. Since the early 2000s, it exposed the traditionally slow-moving luxury hospitality industry to a slew of path-breaking innovations. Before the COVID-19 pandemic, Ohri had taken unorthodox paths to defining luxury hospitality. However, as the pandemic began to ebb, he had to convince the industry of his visio...Starting at €8.20