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The Renault KWID: Disrupting India's Hatchback Market
Jones Mathew; Banasree Dey; Sandeep PuriCase IVEY-9B17A023-EMarketing, StrategyThe Renault KWID was successfully launched in India in the entry-level car segment as a new competitor for the Maruti Suzuki Alto, the largest-selling passenger car in the country. By August 2016, the market leader’s market share had fallen to 40.6 per cent from 48.5 per cent earlier that year, while the Renault KWID gained a market share of about 19.8 per cent. Despite the KWID’s remarkable success, however, Renault’s strategy for the future nee...Starting at €8.20
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The Vanca: Dilemmas of an E-commerce Entrepreneurial Startup
Jones Mathew; Pinaki DasguptaCase IVEY-9B15M035-EEntrepreneurship, StrategyThe Vanca, an online apparel brand and supplier to online retailers (“e-tailers”) has achieved a fair degree of success by focusing on quality, innovative designs, “fast fashion” and a strong network with its customers. Management is looking to grow the business further; however, there are challenges such as uneven sales across some of its product ranges, maintaining its competitive edge and the threat from private labels being introduced by the ...Starting at €8.20
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Tiktauli de Corps: A Branding Dilemma
Jones Mathew; Banasree Dey; Sandeep PuriCase IVEY-9B18A066-EEntrepreneurship, MarketingIn July 2018, the chief executive officer of Tiktauli De Corps (TDC) was thinking about the branding strategy of the company. Founded in India in August 2012 as a casual wear apparel brand, TDC had grown rapidly. The company featured three main business lStarting at €8.20
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Sarvajal: Water for All
Macomber, John D.; Sinha, MonaCase HBS-211028-EFinanceEntrepreneur wrestles with business model using SMS and RFID technology, franchising, and leasing to rapidly grow off-the-grid water purification business without subsidies. The company seeks to provide potable water services to rural and urban India wherStarting at €8.20
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eHealthpoint: Healthcare for Rural India
Hamermesh, Richard G.; Sinha, Mona; Vrolyk, ElizabethCase HBS-812020-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. Healthpoint Services sought to address rural India's shortage of quality and affordable healthcare with a multi-service platform that comprised telemedical health clinics called eHealthpoints, clean drinking water, a diagnostic lab, and a pharmacy. Could they convince rural Indians to leapfrog from local healers to telemedicine? And could they convince Investors that their c...Starting at €8.20
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On-Time Delivery, Every Time (Spanish version)
Thomke, Stefan; Sinha, MonaCase HBS-612S03Service and Operations ManagementThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Describes the Mumbai-based Dabbawala organization, which achieves very high service performance (6 Sigma equivalent or better) with a low-cost and very simple operating system. The case explores all aspects of their system (mission, information management, material flows, human resource system, process...Starting at €8.20
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Mistry Architects (A)
Edmondson, Amy C.; Eccles, Robert G.; Sinha, MonaCase HBS-609044-EDescribes an architecture firm founded and run by a husband and wife team, Sharukh and Renu Mistry, that emphasizes "green" building. The firm presents an unusual mix of projects - spanning the spectrum from larger corporate projects to small private homes. The mix also includes more profitable work and projects deliberately selected for social good, including the design of orphanage communities for SOS Childrens International and other non-profi...Starting at €8.20
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Mistry Architects (C)
Edmondson, Amy C.; Eccles, Robert G.; Sinha, MonaCase HBS-609086-EThis case is a follow-up of "Mistry Architects: Innovating for Sustainability" (A) (Case 609-044) and (B) (Case 609-086). In Case (A) Sharukh and Renu Mistry founded and run an architectural firm dedicated to being both client-oriented and environmentally responsible. The case uses a difficult design decision in a tsunami rehabilitation project to illustrate the challenges faced by professional services firms, and the role of innovation in meetin...Starting at €5.74
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The Dabbawala System: On-Time Delivery, Every Time
Thomke, Stefan; Sinha, MonaCase HBS-610059-EService and Operations ManagementThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Describes the Mumbai-based Dabbawala organization, which achieves very high service performance (6 Sigma equivalent or better) with a low-cost and very simple operating system. The case explores all aspects of their system (mission, information management, material flows, human resource system, process...Starting at €8.20
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The Vanca: Reworking Digital Marketing Strategy
Jones Mathew; Banasree DeyCase IVEY-9B17A011-EEntrepreneurship, Marketing, StrategySince its inception in 2011, The Vanca, an Indian e-commerce brand selling women’s Western apparel, had come a long way. After overcoming initial problems typical of many entrepreneurial start-ups, The Vanca made significant progress in terms of sales. However, its brand-building activities had not been very successful. Having concentrated entirely on online digital marketing, the company did not see the expected results. The digital space offere...Starting at €8.20