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Office of Technology Transfer - Shanghai Institutes for Biological Sciences
Shih, Willy; Chai, Sen; Bliznashki, Kamen; Hyland, CourtneyCase HBS-611057-EGordon Zong is trying to teach Chinese universities and research institutes how to do effective technology transfer and IP licensing, but he is trying to do it in an environment with weak property rights and an underdeveloped support infrastructure. As the managing director of the Office of Technology Transfer at the Shanghai Institutes for Biological Sciences, he works with researchers at the forefront of biology and biotech, yet he faces seemin...Starting at €8.20
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PadFone vs. FonePad
Shih, Willy; Chai, SenCase HBS-614023-EStrategyTo maximize their effectiveness, color cases should be printed in color. To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of his design and engineering teams. The case examines the ASUS's efforts to get into the smartphone business, l...Starting at €8.20
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BGI: Data-driven Research
Shih, Willy; Chai, SenCase HBS-614056-EService and Operations ManagementBGI has the largest installed gene-sequencing capacity in the world, and to Zhang Gengyun, general manager of the Life Sciences Division, this represented an opportunity to apply his training as a plant breeder and his early career work as a biochemist to improving important parts of the world food supply. But his biggest challenge was in scaling up his organization to address the multitude of opportunities he wanted to address. Along with its ma...Starting at €8.20
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Cancer Screening in Japan: Market Research and Segmentation
Quelch, John A.; Rodriguez, MargaretCase HBS-514057-EMarketingSince founding CancerScan in 2008, Jun Fukuyoshi and Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between 2005 and 2007, awareness of breast cancer in Japan rose from 55% to 70%, but the incidence of breast cancer screenings remained constant. Jun and Yoshiki applied marketing research techniques to increase the screening rate for breast cancer, a disease which killed over 12,000 Japanese women in 2011. Cancer screening...Starting at €8.20
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Vision 2020: Takeda and the Vaccine Business
Quelch, John A.; Rodriguez, MargaretCase HBS-514084-EMarketingTo maximize their effectiveness, color cases should be printed in color. In 2014, Yasuchika Hasegawa was orchestrating the transformation of Takeda from a Japanese pharmaceutical company with a global footprint into a global company with a Japanese heritage. A 33-year veteran of Takeda, Hasegawa-san was appointed president of Takeda in 2003 and chief executive in 2009. By 2013, Takeda was in the midst of implementing its new Vision 2020 plan, a s...Starting at €8.20
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The Slingshot: Improving Water Access
Quelch, John A.; Knoop, Carin-Isabel; Rodriguez, MargaretCase HBS-514007-EMarketingTo maximize their effectiveness, color cases should be printed in color. In 2012, over 750 million people around the globe lacked access to safe drinking water. Dean Kamen, inventor of the Segway, sought to bring fresh water to poor and rural areas with the Slingshot, a water purification device. Kamen's challenge was to identify ways to distribute the Slingshot to areas where it was most needed. A partnership with the Coca-Cola Company helped Ka...Starting at €8.20
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Rana Plaza: Workplace Safety in Bangladesh (A) and (B), Teaching Note
Quelch, John A.; Rodriguez, MargaretTeaching Note HBS-514062-EMarketingTeaching Note for 514034 and 514035.Starting at €0.00
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Office of Technology Transfer - Shanghai Institutes for Biological Sciences, Teaching Note
Shih, Willy; Chai, SenTeaching Note HBS-611058-ETeaching Note for 611057.Starting at €0.00
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BMS-Biocon Research Center: Growing a Joint Research Venture in India
Sato, Vicki L.; Chai, Sen; Ballenger, Rich; Chi, Christine; Down, Alexander; Leimberg, RossCase HBS-613072-EEntrepreneurshipBristol Myers Squibb, a multi-national pharmaceutical company, is seeking to globalize its R&D strategy while managing costs. It has formed a joint venture with an Indian company, which has worked well, but now faces a strategic decision on how and whether to continue.Starting at €8.20
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Rana Plaza: Workplace Safety in Bangladesh (B)
Quelch, John A.; Rodriguez, MargaretCase HBS-514035-EMarketingIn the aftermath of the Rana Plaza building collapse, a group of international retailers and labor unions partnered to create a proposal for more stringent inspections and enforcement of safety standards in Bangladesh garment factories. The proposal was met by opposition from several U.S. firms, which claimed the proposal carried too a high a risk of litigation for them to sign. Neither proposal relied on legislation, but options for government i...Starting at €5.74