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ExtraCarbon: Working for a Cleaner Future
Rakesh Gupta; Lubna Nafees; Saumyajit GuhaCase IVEY-9B20M044-EEntrepreneurship, StrategyExtraCarbon was a company focused on the sorting stage of India’s unorganized waste management industry. The company was founded in 2013 with owners’ capital and some investments from friends and family. In October 2018, one of these friend investors expressed a desire to exit the venture. Although ExtraCarbon had made steady progress since its founding, the company did not have enough money to buy out the investor’s stake, and the company’s valu...Starting at €8.20
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Pharmeasy: Expansion Dilemma Amidst Regulatory Uncertainties
Rakesh Gupta; Lubna NafeesCase IVEY-9B20M090-EEntrepreneurship, StrategyThe two co-founders of PharmEasy, an online medical store and pharmacy website launched in 2015, faced a new challenge in December 2018. Recent judgments by the Madras and Delhi High Courts had suspended the operations of India’s more than 250 online pharStarting at €8.20
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The Home Depot: Leadership in Crisis Management
Leonard, Herman B.; Epstein, Marc J.; Tritter, MelissaCase HBS-309055-EExamines the challenges The Home Depot faced in the aftermath of natural disasters such as Hurricanes Katrina, Rita and Andrew. By providing 40,000-50,000 items sold by knowledgeable associates, The Home Depot became a destination place for customers in need of anything from shovels to a new kitchen sink or supplies to use in recovering from a hurricane or flood. Disasters are thus both a source of disruption to the company's operations and a sou...Starting at €8.20
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The Tzu Chi Foundation's China Relief Mission
Leonard, Herman B.; Chu, Yi KwanCase HBS-311015-EA faith-based organization from Taiwan has made considerable inroads in being able to operate effectively in mainland China. Is further expansion too risky?Starting at €8.20
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LetsShave: Selecting A Product-Centric Versus Promotion-Centric Strategy
Rakesh Gupta; Amit Shukla; Joel Joseph; Kuvam UppalCase IVEY-W26675-EEntrepreneurship, StrategyChanging socio-economic trends led to the emergence of the men’s grooming segment in India. With the rise of e-commerce, the progression of social media, and growing awareness among men towards their personal grooming, a number of start-ups emerged in a category once dominated only by established players like Gillette. One such start-up was LetsShave, which was founded by Sidharth Oberoi in 2015 and catered to men’s shaving and grooming needs by ...Starting at €8.20
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LetsShave: Selecting A Product-Centric Versus Promotion-Centric Strategy - Teaching Note
Rakesh Gupta; Amit Shukla; Joel Joseph; Kuvam UppalTeaching Note IVEY-W26676-EEntrepreneurship, StrategyTeaching note for product W26675.Starting at €0.00
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Global Metal Company: The Challenges of Scaling Up in the Unorganized Sector
Lubna Nafees; Rakesh GuptaCase IVEY-9B19M025-EEntrepreneurship, StrategyThe chief executive officer and founder of Global Metal Company (GMC), had been in the business of antique reproduction hardware for more than three years, having quit his successful corporate career to start GMC in his hometown of Aligarh in northern India. After seeing the initial response to the business, he was confident that within three years, GMC would realize the annual revenue of US$1 million he had envisioned. In 2018–2019, upon complet...Starting at €8.20
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Roshan: Light at the End of the Tunnel in Afghanistan
Leonard, Herman B.; Dhanani, QahirCase HBS-310041-EStrategyRoshan is a highly successful telecommunications company founded by the Aga Khan fund for Economic Development in Afghanistan during an ongoing civil conflict. Company leaders must now decide financial and market strategy for the next phase of development of the company. Should they sell the company -- and reinvest the proceeds in another socially-oriented venture? Continue to operate and expand the company? Expand to other neighboring countries?Starting at €8.20
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Udaan: Flying Too High
Rakesh Gupta; Karthikeya Ramesh; Ansh TulsyanCase IVEY-W28397-EEntrepreneurship, StrategyUdaan was an Indian business-to-business (B2B) e-commerce start-up founded in 2016. Initially, it grew at a brisk pace, achieving unicorn status in record time. For the small retailers Udaan targeted, the pre-existing product distribution chain was long, inefficient, and highly fractured. With the arrival of e-commerce, deepening cell phone penetration, and the government’s increased interest in digitization, many start-ups emerged in the B2B e-c...Starting at €8.20