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Flashfood.Shop: Self-Service Retailing of Fresh Meals in China
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin SuCase IVEY-9B19M036-EStrategyOn April 1, 2017, Flashfood.Shop, a new brand in self-service retailing of fresh meals, was founded in Dalian, Liaoning province, China. The self-service retail platform provided office workers with affordable and convenient fresh meals 24 hours per day. Flashfood.Shop used intelligent self-catering machines as its physical sales terminals and it used an intelligent self-catering system as its online service interface. By the end of June 2018, Fl...Starting at €8.20
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Xiaomi: Selling Across the Border
Harvinder SinghCase IVEY-9B21M031-EStrategyXiaomi India Private Limited (Xiaomi India), a subsidiary of the Chinese smart phone company Xiaomi Corporation, controlled a major share in the Indian market. However, its dominance was threatened by geopolitical tensions between India and China. The two countries shared a 4,000 kilometre border and a history of dispute over the border’s actual demarcation. Tensions brewing over the international border during early 2020 precipitated an armed cl...Starting at €8.20
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Nestlé India Limited: Maggi Noodles at War with the Regulators
Harvinder Singh; Rashmi Kumar Aggarwal; Rajinder Kaur; Rita GhialCase IVEY-9B16M034-EStrategyOn May 21, 2015, food inspectors in the North Indian state of Uttar Pradesh tested Maggi instant noodles that had been manufactured by Nestlé India Limited. Their results led them to declare that the samples contained higher-than-permissible levels of monosodium glutamate and lead — substances that could, at those levels, potentially cause harm to consumers. The well-known brand accounted for 26 per cent of Nestlé India Limited’s annual revenue, ...Starting at €8.20
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Dalian Airport's Alliance Management Dilemma
Miao Cui; Jun Wang; Jacqueline Tuck; Jingqin Su; Shujuan WangCase IVEY-9B13M120-EService and Operations Management, StrategyThe general manager of market development for the Dalian International Airport in China was worried. Two years after he had successfully launched the Northeastern Hinterland and Bohai Rim Region Airport Aviation Market Strategic Alliance in 2009, it was facing serious external and internal challenges. Competitors had begun to impact on the alliance by intensively adding flights to regional airports with the support of subsidies from provincial an...Starting at €8.20
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Lawrence & Mayo Envisioning the Future
Harvinder Singh; Srini R. SrinivasanCase IVEY-9B15A066-EEntrepreneurship, Marketing, StrategyThe director of marketing for Lawrence & Mayo (L&M) was reviewing the company’s results for the past financial year. Far from encouraging, the results were a reflection of an addition to the company’s existing product portfolio: accessories. L&M was an established name in the field of ophthalmic and optical instruments. The prestigious brand had maintained an exclusive positioning for over 100 years. When L&M launched premium watches under its ex...Starting at €8.20
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Maruti Suzuki India Limited: Marketing
Sanjeev Prashar; Harvinder Singh; Anshu KatiyarCase IVEY-9B13A001-EMarketing, StrategyMaruti Suzuki India Limited, India’s largest car manufacturer and the only company in that country to have crossed the 10 million sales mark, was struggling with labour problems in one of its manufacturing units. As a result, it was rapidly losing its market share to competitors and its position as market leader was at stake. The strike not only damaged property at the plant and caused one death and hundreds of injuries, it also heavily impacted ...Starting at €8.20
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Maruti Suzuki Limited: Industrial Relations
Rashmi Kumar Aggarwal; Harvinder Singh; Rajinder KaurCase IVEY-9B13C009-ELeadership and People ManagementIn 2011, Maruti Suzuki India Limited (MSIL), India’s largest car manufacturer, had three strikes in its new plant in Manesar, India. Although workers wanted recognition of a new union along with improved working conditions, MSIL insisted that workers be represented through the existing union that operated at a nearby plant. Tensions escalated to the point of violence and the matter caught the attention of national media, political parties, nation...Starting at €8.20
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Dalian Venture Workshop Technology Service Co., Ltd.: Business Incubation in China
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin Su; Jianfeng HuCase IVEY-9B18M184-EEntrepreneurship, StrategyFounded in 2012 in Dalian, Liaoning Province, China, Dalian Venture Workshop Technology Service Co., Ltd. (Venture Workshop) was a business incubator that provided early stage start-ups with incubation and investment services. In 2014, China identified VeStarting at €8.20
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Ye Ji: A Serial Entrepreneur in China - Teaching Note
Shaojie Han; Jingqin Su; Liangqi Xu; Lu ChengTeaching Note IVEY-W25839-EEntrepreneurship, Knowledge and CommunicationTeaching note for product W25838.Starting at €0.00
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Weibo: The Chinese Social Media Business Model
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin Su; Jianen SunCase IVEY-9B19M081-EStrategyIn 2012, Sina Weibo stood out from competing microblogging products and developed into the largest social media platform in China. However, in 2013, competition from WeChat, a lack of high-quality content, and the exposure of an excessive number of fake aStarting at €8.20