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Leader Healthcare: Deciding on a Growth Strategy
Sonal Singh; Meeta DasguptaCase IVEY-9B17M006-EEntrepreneurship, StrategyLeader Healthcare India (LHC) was a medical devices importer firm that dealt primarily in respiratory and anesthetic devices. The company imported medical devices from U.S. manufacturers and, for the most part, performed its own marketing, sales, and service activities. In 2016, the director of LHC was concerned about LHC’s multiple failed efforts at market expansion. The company wanted to grow, but its attempts had been unsuccessful. Lack of hig...Starting at €8.20
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ibibo: Grow Independently or Sell
Meeta Dasgupta; S. Veena IyerCase IVEY-9B17M113-EEntrepreneurship, StrategyIn 2016, the chief executive officer of the ibibo Group, one of the largest players in India’s online travel sector, faced a major decision. MakeMyTrip, India’s market leader in online travel, had expressed interest in acquiring the ibibo Group. Should the ibibo Group’s chief executive officer accept the offer and give up partial or total control of the company, in return for growing with the market leader? Or should he continue with the business...Starting at €8.20
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Amazon and Future Group: Rethinking the Alliance Strategy
Meeta DasguptaCase IVEY-9B16M108-EStrategyIn 2014, the chief executives officers of Amazon and Future Group led their companies into an alliance that, while initially successful, encountered some difficulties in regards to discounts on their retail products. With the global retail industry standing at US$25.4 trillion in 2016, and the percentage of which e-commerce made up 7.4 per cent, the partners would have to decide if they should resolve their conflict and remain allies, or if they ...Starting at €8.20
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Oxigen: Nurturing the Mobile Payment Ecosystem in India
Sandip Mukhopadhyay; Meeta Dasgupta; M.P. JaiswalCase IVEY-9B15M124-EStrategyIn 2013, Oxigen Services India Pvt. Ltd. launched a money transfer service integrated with the infrastructure of the National Payment Corporation of India. The Oxigen Wallet, India’s first non-bank wallet, allowed instant money transfers to and from any bank account over an extensive ecosystem, with a large retail presence across India using point-of-sale terminals. Oxigen was a major provider of bill payment and merchant payment services, with c...Starting at €8.20
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Nukkad, the Chaitastic Teafé: Consider Efficacy in Growth Options
Bandinee Pradhan; Ritu Srivastava; Meeta DasguptaCase IVEY-9B18A003-EEntrepreneurship, MarketingIn December 2016, the founder of Nukkad, The Chaitastic Teafé Pvt. Ltd. (Nukkad), an organized tea café retail chain, was pleased to see that Nukkad had garnered positive reviews and ratings on numerous social media pages. He was proud of his social enterprise, which encompassed two cafés based in Raipur, Chhattisgarh, India. Since its inception in 2013, Nukkad had created quite a buzz for its distinctive initiative: it specifically employed yout...Starting at €8.20
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Loctek: Digital Transformation to a Cross-Border E-business
Lucas Liang Wang; Qing Dai; Martin LockettCase IVEY-W27257-EKnowledge and Communication, StrategyOn July 15, 2021, the founder and chief executive officer (CEO) of Loctek Ergonomic Technology Corp. (Loctek), located in Ningbo, China, was reviewing the mid-year financial report of his company. Loctek was a global leader in manufacturing and exporting office furniture—primarily monitor brackets and height-adjustable desks. Figures in the report portrayed the company’s solid growth in the midst of the global pandemic; the contribution from Loct...Starting at €8.20
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Loctek: Digital Transformation to a Cross-Border E-business - Teaching Note
Lucas Liang Wang; Qing DaiTeaching Note IVEY-W27258-EStrategyTeaching note for product W27257.Starting at €0.00
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Tim Hortons: Bringing Canada’s Iconic Coffee to China
Lucas Liang WangCase IVEY-W25260-EStrategyIn February 2019, Tim Hortons, Canada’s iconic coffee franchise, opened its first coffee shop in China in Shanghai, thereby extending its international footprint to China. To accomplish this entry, Restaurant Brands International (RBI), the parent company of Tim Hortons, formed a joint venture (JV) Tim Hortons (China) Holdings Co., Ltd. (Tims China) with Cartesian Capital, a private equity fund that had operated in China for more than twenty year...Starting at €8.20
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Bikanervala: A Never-ending Quest to Delight Customers
Meeta DasguptaCase IVEY-9B15M044-EStrategyBikanervala — a manufacturer of Indian snacks and sweets and restaurant chain — had a goal to put Indian ethnic food in a prominent position globally. Its initiatives taken over the years had ranged from introducing new cuisines to streamlining processes, systems and standards that helped the firm keep customers happy. Through these initiatives, Bikanervala had been able to diversify and grow both in India and internationally. But the food servic...Starting at €8.20
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CPVet
Meeta DasguptaCase IVEY-9B15M078-EEntrepreneurship, StrategyThe director of CPVet in Gurgaon, India, was worried. The cost of running the veterinary clinics was mounting. Was customer behaviour in India with respect to pets changing? Unlike in many developed countries, Indian pet owners were not as willing to think of their pets as their own children and care for them accordingly. However, the industry seemed to be changing and trends showed that spending on pet care was steadily increasing. Were pet owne...Starting at €8.20