Default Category
-
Kia Motors: Positioning and Growth Strategies in India
Nitin GuptaCase IVEY-9B21A009-EMarketingKia Motors India (Kia) had tasted success in India within a year of the launch of its product Seltos. Kia’s managing director and chief executive officer was quite happy with the sales figures for Seltos, the mid-sized sport utility vehicle (SUV) launched in August 2019, and was fairly confident that Kia’s compact SUV Sonet would follow the same path. Kia’s positioning strategies had worked very well thus far, and the company had been able to cul...Starting at €8.20
-
Ambuja Cements and Holcim India Merger
Pitabas Mohanty; Tina Stephen; Supriti MishraCase IVEY-9B16N056-EFinance, StrategyOn July 24, 2013, the management of Ambuja Cements Limited announced the merger of Holcim (India) Private Limited with Ambuja Cements in a two-stage process. First, Ambuja Cements would buy a 24 per cent stake of Holcim (India) from Holderind Investments Ltd. of Mauritius for ?35 billion. Subsequently, Holcim (India) would be merged with Ambuja Cements. The management of Ambuja Cements projected huge synergy from the merger, whereas proxy firm ad...Starting at €8.20
-
Maruti Suzuki: Good Company or Good Stock (A)
Pitabas Mohanty; Supriti MishraCase IVEY-9B17N014-EFinance, StrategyOn January 28, 2014, the management of Maruti Suzuki India Limited (MSIL) surprised the market by announcing that its plant in Gujarat would be operated as a subsidiary of Suzuki Motor Company of Japan, MSIL’s parent company, rather than by MSIL. The stock price fell by 8 per cent that day. The days following this announcement were marked by justifications by MSIL management about the benefits of the new structure and allegations by some analysts...Starting at €8.20
-
Ratan Tata Or Cyrus Mistry: Tata Steel Shareholders’ Dilemma
Pitabas Mohanty; Supriti MishraCase IVEY-9B19N016-EFinanceIn October 2016, the board of Tata Sons, a company in the Tata Group, India’s largest business group, decided to remove Cyrus Mistry from the chairmanship of its board. Subsequently, Tata Sons appealed to the shareholders of the other Tata Group companiesStarting at €8.20
-
Ather Energy: Motivating India for Smart Electric Scooters
Nitin GuptaCase IVEY-9B20A013-EEntrepreneurship, MarketingIn June 2019, the Indian government's think tank, Niti Aayog, mandated that all new motorized two-wheelers with an engine capacity of up to 150 cubic centimetres (cc) would need to be electric-powered by 2025. The chief executive officer and co-founder of Ather Energy wholeheartedly supported this mandate, as his firm's objective was to develop India's first smart electric scooter. Despite his confidence in revolutionizing the concept of two-whee...Starting at €8.20
-
Maruti Suzuki: Good Company or Good Stock (B)
Pitabas Mohanty; Supriti MishraCase IVEY-9B17N015-EFinance, StrategySupplement for product 9B17N014.Starting at €5.74
-
Mahindra Electric Mobility Limited: The Electric Vehicles Dilemma
Nitin GuptaCase IVEY-9B18A062-EMarketing, StrategyIn order to shift 30 per cent of the country’s transport fleet to electric by 2030, the Indian government had launched multiple programs to promote usage of hybrid and electric vehicles (EV) in the country and had agreed to provide various fiscal and non-Starting at €8.20