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BitGold: Turning Digital Currency into Gold
Jean-Philippe Vergne; Brady BurkeCase IVEY-9B15M129-EEntrepreneurship, StrategyIn April 2015, BitGold, an international savings and payments service, was undergoing the final steps towards its historic initial public offering, which would take place on Canada's TSX Venture Exchange and sought to raise between $10 million to $20 million in funding. With its blending of blockchain technology and aspects of digital currencies like bitcoin, BitGold was paving the way to the legitimation of future FinTech startups by going publi...Starting at €8.20
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Hess LNG: Responding to Community Opposition
Jean-Philippe Vergne; Chethan SrikantCase IVEY-9B16M062-EEntrepreneurship, StrategyIn 2002, a joint venture, Hess LNG, proposed a liquid natural gas import terminal in the city of Fall River, Massachusetts. The community led by the city’s mayor, who built a coalition comprising concerned citizens, non-governmental organizations, and politicians at multiple levels opposed the project. From early 2002 to June 2004, multiple issues emerged, and the opponents used various tactics to challenge their adversaries. Hess LNG's chief exe...Starting at €8.20
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A Pathway for Scotiabank's Innovation: Leveraging FinTech Partnerships
Jean-Philippe Vergne; Mary Weil; Ying-Ying HsiehCase IVEY-9B17M109-EStrategyIn February 2017, Scotiabank’s vice-president of digital enablement was sitting in his office at Scotiabank’s Digital Factory in downtown Toronto. He was reflecting on his recent introduction to the financial technology (fintech) company Kabbage, and on how successfully the partnership was progressing. Scotiabank’s vice-president was considering what opportunities the bank should pursue next, specifically in the area of blockchain. The Scotiabank...Starting at €8.20
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TokenFunder: Democratizing Funding and Investing with Blockchain
Jean-Philippe Vergne; Alexander LiCase IVEY-9B18M186-EEntrepreneurship, StrategyTokenFunder Inc. (TokenFunder) was a Canadian blockchain start-up focused on developing a platform to help companies perform token offerings in a legal and compliant way. The Ontario Securities Commission had granted the firm a sandbox that permitted it tStarting at €8.20
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Who Owns the Whale (Abridged)
Teixeira, Thales S.; Bell, David E.Case HBS-515108-EMarketingJudge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at different stages of the hunting process, as well as the prevalent norms-of-ownership at the time.Starting at €8.20
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The Graph: The ‘Google Search’ of the Blockchain-Powered Web?
Jean-Philippe Vergne; Kelly-Ann CoulterCase IVEY-W32684-EEntrepreneurship, StrategyThe co-founders of The Graph Foundation had experienced first-hand how difficult it was to create new Web3 applications without easy access to blockchain data: There was no indexing and querying software for blockchain, and developers had to find their own method for collecting and transforming data from different sources. The Graph was an indexing protocol designed to solve this issue and become the nascent "Google Search" for the metaverse. Wit...Starting at €8.20
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Yuser: Funding Start-up Growth with Token Issuance
Jungsoo Ahn; Jean-Philippe VergneCase IVEY-9B20N038-EFinanceYuser Inc. (Yuser) was a young Canadian start-up based in London, Ontario, and focused on developing a gamified media sharing mobile application to help connect businesses with influencers. Yuser’s co-founders had released a marketable version of their apStarting at €8.20
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The Gallery Project
Jean-Philippe Vergne; Alexander (A.J.) MillerCase IVEY-9B13M072-EEntrepreneurship, StrategyA young entrepreneur is considering options for starting an art dealership. Everyone has some commonsense knowledge of what an art gallery is, yet very few have realized how competitive the art market is and what it takes to succeed in that industry. The price of a painting can be anywhere between $50 and $500,000, and that price typically does not depend on the objective properties of the artwork itself. This is where the art dealer plays an imp...Starting at €8.20
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Bitcoin
Jean-Philippe Vergne; Ken MarkCase IVEY-9B14M104-EEntrepreneurship, StrategyBitcoin is part of a new wave of financial technology – or fintech – innovations. These innovations are disrupting the technical, highly regulated financial industry that has been dominated by large banks and other financial institutions.After three years of trading in relative obscurity, the emergence of bitcoin in 2013 as a viable cryptocurrency is promising both to open up new possibilities to entrepreneurs and incumbent firms and to pose chal...Starting at €8.20
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Building an e-Commerce Brand at Wayfair
Teixeira, Thales S.; Watkins, Elizabeth AnneCase HBS-516028-EMarketingWayfair, Inc. was made up of five home goods, furniture, and d cor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass middle home goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche sites focused on more specialized curated design esthetics. Determining the 2014 advertising budget for Wayfair.com is the big question in the case. Two ad budget decisions need ...Starting at €8.20