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Tale of Two Electronic Components Distributors (Spanish Version)
Raman, Ananth; Rao, Bharat P.Case HBS-604S15Service and Operations ManagementDiscute el papel de los intermediarios de distribución en la industria de componentes electrónicos, y describe las operaciones en dos de estos distribuidores. Sirve como un vehículo para discutir las funciones proporcionadas por los distribuidores en el canal. También permite a los estudiantes a entender las diferencias entre los distribuidores y discutir cómo cada uno de ellos va a hacer frente a cuestiones como la consolidación y el rápido crec...Starting at €8.20
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Improving the Patient Experience (Spanish version)
Raman, Ananth; Tucker, AnitaCase HBS-615S02Service and Operations ManagementHealthcare has traditionally focused on medical outcomes and financial performance. The big question is always, "How much is it going to cost?" What would happen, though, if healthcare also considered the question of "How does the patient feel?" This case looks at the Cleveland Clinic's attempt to answer the latter question by attempting to institutionalize empathy as part of its delivery of care.Starting at €8.20
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Merck: Investing in Science-Based Business (Abridged)
Raman, Ananth; Maurer, IngaCase HBS-611027-EService and Operations ManagementRay Gilmartin faces a dilemma. His company's credibility has been damaged by the recent withdrawal of Vioxx, a multi-billion dollar drug. Moreover, the withdrawal of Vioxx would imply that Merck would fail to meet analysts' earnings expectations for 2005 unless Gilmartin cuts the R&D budget. Cutting the budget might hurt morale and productivity in Merck labs.Starting at €8.20
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Cleveland Clinic: Improving the Patient Experience
Raman, Ananth; Tucker, AnitaCase HBS-612031-EService and Operations ManagementHealthcare has traditionally focused on medical outcomes and financial performance. The big question is always, "How much is it going to cost?" What would happen, though, if healthcare also considered the question of "How does the patient feel?" This case looks at the Cleveland Clinic's attempt to answer the latter question by attempting to institutionalize empathy as part of its delivery of care.Starting at €8.20
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Merck: Operating Science-Based Business
Raman, Ananth; Maurer, Inga; Schmidt, WilliamCase HBS-612082-EService and Operations ManagementMerck is known for its commitment to investing in basic R&D. Are Merck's long-term investments justifiable when the firm faces extreme earnings pressure?Starting at €8.20
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Beijing's Terminal 3: Building a New Gateway to China
Fearing, Douglas; Raman, Ananth; Donovan, G.A.Case HBS-613051-EEntrepreneurshipStarting at €8.20
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Supply Chain Management at World Co. Ltd. (Spanish Version)
Raman, Ananth; McClelland, Anna; Fisher, Marshall L.Case HBS-603S07Service and Operations ManagementDescribe una cadena de suministro con (es decir, dos semanas) tiempos de respuesta muy rápidos y permite a los estudiantes explorar cómo tal se consiguen tiempos de respuesta cortos. Permite a los estudiantes explorar qué otras cadenas de suministro, con mucho los tiempos de respuesta más largos, podrían no ser capaces de replicar esta actuación.Starting at €8.20
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Train Whistle in the Tiger Reserve (Spanish version)
Buell, Ryan W.; Raman, Ananth; Muthuram, VidhyaCase HBS-617S09Service and Operations ManagementCelebrated as one of the world's premiere luxury hotel brands, Oberoi Hotels attracts and serves some of the most quality sensitive guests in the world. The case considers the challenge of how an organization, with a standardized service model, can repeatedly delight customers whose expectations grow with every interaction. To explore this question, the case details the design elements of Oberoi's complex service operation, including its approa...Starting at €8.20
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Axis My India
Raman, Ananth; Winslow, Ann B.; Dey, KairaviCase HBS-621075-EService and Operations ManagementPradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI's rigorous process of research, primary data collection from each constituency, quality checking of data by auditors and data analysis. AMI partnered with India Today Group to broadc...Starting at €8.20
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Oberoi Hotels: Train Whistle in the Tiger Reserve
Buell, Ryan W.; Raman, Ananth; Muthuram, VidhyaCase HBS-615043-EService and Operations ManagementCelebrated as one of the world's premiere luxury hotel brands, Oberoi Hotels attracts and serves some of the most quality sensitive guests in the world. The case considers the challenge of how an organization, with a standardized service model, can repeatedly delight customers whose expectations grow with every interaction. To explore this question, the case details the design elements of Oberoi's complex service operation, including its approa...Starting at €8.20