Ivey Business School (Canada)
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Flipkart's App-only Strategy: A Game Changer
Susmi Routray; Reema KhuranaCase IVEY-9B15M111-EStrategyBy the summer of 2015, Flipkart Online Services Pvt. Ltd. of Bangalore, India, had become a significant player in the Indian e-commerce industry. The company started its online operations with an inventory model, focusing on books, but expanded to a marketplace model with music, movies and mobile phones. Its fashion retail portal Myntra, acquired in 2014, closed its website operations on May 1, 2015, and moved to an app-only platform to take adva...Starting at €8.20
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Grofers: Re-Energizing Kirana Stores through M-Commerce
Reema Khurana; Susmi RoutrayCase IVEY-9B16M120-EStrategyIn 2014, the food and grocery industry in India experienced a surge in the online grocery market. Before that time, existing e-business players had largely avoided the online grocery market because of its complex logistics requirements and issues related to last-mile delivery, or reaching customers in remote areas. The rise of online grocery businesses raised concerns for brick-and-mortar stores, especially local kirana stores (corner stores), ab...Starting at €8.20
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Facebook's Free Basics: Free in India
Reema KhuranaCase IVEY-9B16E024-EInformation Technologies, StrategyIn February 2015, Facebook’s Free Basics platform was launched in India by Internet.org, a partnership between Facebook and six mobile service and device companies. The platform was meant not only to enable Internet access on a smartphone but also to deliver low-cost Internet connectivity to the masses. Internet.org had already successfully launched Free Basics for a population of eight million people in nine countries across Asia, Africa, and So...Starting at €8.20
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Confecciones La Montaña: A Social Business for Peace Building
Liliana Lopez Jimenez, Gustavo Yepes Lopes, Jose Luis Camarena, M. Jahangir Chowdhury, Natalia LeónCase IVEY-W27107-EEntrepreneurshipConfecciones La Montaña (CLM), a social business founded by former Fuerzas Armadas Revolucionarias de Colombia (FARC) combatants in rural Colombia, emerged out of the peace deal signed between FARC and the Colombian government in 2016. The business was part of the effort of former combatants to rejoin civilian life and help alleviate poverty in conflict-affected areas, thereby nurturing appropriate conditions to sustain peace in the country. Howe...Starting at €8.20
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Confecciones La Montaña: A Social Business for Peace Building - Teaching Note
Liliana Lopez Jimenez, Gustavo Yepes Lopes, Jose Luis Camarena, M. Jahangir Chowdhury, Natalia LeónTeaching Note IVEY-W27108-EEntrepreneurshipTeaching note for product W27107.Starting at €0.00