Ivey Business School (Canada)
- Case
Optima Business Group: Leveraging Information Technology for Salesforce Enablement
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A021-EPublished: Apr 29, 2015Reviewed: Apr 29, 2015Format: PDFPages: 11Language: English - Case
SF Express: Data Wars
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18E012-EPublished: Sep 12, 2018Reviewed: Sep 24, 2018Format: PDFPages: 14Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-W28621-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-W32003Published: Oct 31, 2022Format: PDFPages: 11Language: - Case
Biba: Stitching Plans for Growth
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A037-EPublished: Aug 26, 2016Reviewed: Aug 26, 2016Format: PDFPages: 10Language: English - Case
Guangzhou Evergrande Taobao FC: Valuing Growth Potential
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19N006-EPublished: Mar 28, 2019Reviewed: Mar 28, 2019Format: PDFPages: 13Language: English - Teaching Note
Mazatlán: The Destination That Did Not Like Its Brand - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W28622-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English - Case
Positioning Urzza: Launching a New Energy Drink
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A009-EPublished: Apr 20, 2016Reviewed: Apr 19, 2016Format: PDFPages: 8Language: English