Ivey Business School (Canada)
- Case
Optima Business Group: Leveraging Information Technology for Salesforce Enablement
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A021-EPublished: Apr 29, 2015Reviewed: Apr 29, 2015Format: PDFPages: 11Language: English - Case
Michelin in the Land of the Maharajahs (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07M031-EPublished: Apr 2, 2007Format: PDFPages: 9Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-W28621-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-W32003Published: Oct 31, 2022Format: PDFPages: 11Language: - Case
Biba: Stitching Plans for Growth
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A037-EPublished: Aug 26, 2016Reviewed: Aug 26, 2016Format: PDFPages: 10Language: English - Technical Note
The Tire Maharajahs: Competing with Chinese Exporters and Tire Multinationals for Industry Leadership in India
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20M123-EPublished: Jun 25, 2020Reviewed: Jun 25, 2020Format: PDFPages: 20Language: English - Teaching Note
Mazatlán: The Destination That Did Not Like Its Brand - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W28622-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English - Case
Positioning Urzza: Launching a New Energy Drink
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A009-EPublished: Apr 20, 2016Reviewed: Apr 19, 2016Format: PDFPages: 8Language: English - Case
Michelin in the Land of the Maharajahs (A): Note on the Tire Industry in India
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07M030-EPublished: Apr 2, 2007Format: PDFPages: 20Language: English