Ivey Business School (Canada)
- Case
Optima Business Group: Leveraging Information Technology for Salesforce Enablement
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A021-EPublished: Apr 29, 2015Reviewed: Apr 29, 2015Format: PDFPages: 11Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-W28621-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-W32003Published: Oct 31, 2022Format: PDFPages: 11Language: - Case
Chunyu: The First Mover in Chinese M-Health Industry
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19M044-EPublished: May 28, 2019Reviewed: May 28, 2019Format: PDFPages: 9Language: English - Case
iFLYTEK: Leading Chinese Speech Technology
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16M064-EPublished: Apr 18, 2016Reviewed: Apr 14, 2016Format: PDFPages: 8Language: English - Case
Biba: Stitching Plans for Growth
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A037-EPublished: Aug 26, 2016Reviewed: Aug 26, 2016Format: PDFPages: 10Language: English - Teaching Note
Mazatlán: The Destination That Did Not Like Its Brand - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W28622-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English - Case
Positioning Urzza: Launching a New Energy Drink
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A009-EPublished: Apr 20, 2016Reviewed: Apr 19, 2016Format: PDFPages: 8Language: English