Ivey Business School (Canada)
- Case
Optima Business Group: Leveraging Information Technology for Salesforce Enablement
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A021-EPublished: Apr 29, 2015Reviewed: Apr 29, 2015Format: PDFPages: 11Language: English - Case
GENICON: A Surgical Strike into Emerging Markets
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10M041-EPublished: May 5, 2010Reviewed: May 3, 2017Format: PDFPages: 13Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-W28621-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-W32003Published: Oct 31, 2022Format: PDFPages: 11Language: - Case
Biba: Stitching Plans for Growth
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A037-EPublished: Aug 26, 2016Reviewed: Aug 26, 2016Format: PDFPages: 10Language: English - Case
Trying to Create a Stir: Opening a Coffee Shop in Korea
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10M113-EPublished: Mar 18, 2011Format: PDFPages: 8Language: English - Teaching Note
Mazatlán: The Destination That Did Not Like Its Brand - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W28622-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English - Case
Positioning Urzza: Launching a New Energy Drink
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A009-EPublished: Apr 20, 2016Reviewed: Apr 19, 2016Format: PDFPages: 8Language: English - Case
Mobile Language Learning: Praxis Makes Perfect in China
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10M021-EPublished: Apr 21, 2010Format: PDFPages: 8Language: English